Trending Now - Xbox Leadership Revamp: Asha Sharma Introduces Major Changes
WHO:
The Verge - Tim Allen is the former Microsoft CoreAI VP of design and GitHub’s senior VP of design and research.
The Verge - Jonathan McKay is the former head of growth at Microsoft’s CoreAI division.
The Verge - Evan Chaki is a former general manager in CoreAI.
The Verge - Asha Sharma is the CEO of Xbox.
The Verge - Jared Palmer is joining Xbox as VP of engineering and a technical adviser to Sharma.
The Verge - Tim Allen is joining Xbox to lead design.
The Verge - Jonathan McKay is joining Xbox to lead its growth, data platform, and analytics.
The Verge - Evan Chaki is joining a new team in Xbox to lead a forward-deployed engineering group.
The Verge - Roanne Sones is the corporate vice president of Xbox devices and ecosystem.
The Verge - Kevin Gammill is the corporate vice president of Xbox user experience.
The Verge - Jason Ronald is the vice president of next gen.
The Verge - Jason Beaumont will lead the product and serve as interim head of engineering.
WHAT:
The Verge - Asha Sharma stated that Xbox "will begin winding down Copilot on mobile and will stop development of Copilot on console" as part of a strategic shift.
Polygon.com - Asha Sharma announced that "Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers."
Polygon.com - The Gaming Copilot feature was described as a gaming "sidekick" that could provide tips and game recommendations but had not yet rolled out to consoles.
GeekWire - The Gaming Copilot was set to be integrated into Xbox consoles and the Xbox mobile app but is now being canceled less than a year after its beta launch.
Polygon.com - The announcement of the cancellation of Gaming Copilot comes after Microsoft had plans to roll out the feature as recently as March.
Eurogamer.net - Asha Sharma noted that other features that do not align with Xbox's vision under her leadership could also be retired, though no further details were given at this time.
The Verge - Asha Sharma stated that Xbox "needs to move faster, deepen our connection with the community, and address friction for both players and developers."
Polygon.com - Xbox is "retiring features that don't align with where we're headed," according to Asha Sharma.
Polygon.com - The Gaming Copilot feature was described as a gaming "sidekick" that could provide tips and game recommendations but had not yet rolled out to consoles.
The Verge - Asha Sharma stated in a memo that Xbox is "winding down Copilot on mobile and will stop development of Copilot on console" as part of a strategic shift.
Polygon.com - Sharma announced that "Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers."
Polygon.com - The Gaming Copilot feature was described as a gaming "sidekick" that could provide tips and game recommendations but had not yet rolled out to consoles.
GeekWire - The Gaming Copilot was set to be integrated into Xbox consoles and the Xbox mobile app but is now being canceled less than a year after its beta launch.
The Verge - Xbox will begin winding down Gaming Copilot on mobile and will stop development of Gaming Copilot on console as part of a strategic shift.
CNBC - Asha Sharma stated in a memo to employees that the company is looking to return its video game unit to growth.
The Verge - Xbox will begin winding down Copilot on mobile and will stop development of Copilot on console as part of a strategic shift.
The Verge - Asha Sharma is implementing major leadership changes at Xbox.
The Verge - Palmer will work directly with Sharma on complex product and engineering problems.
The Verge - Allen’s appointment is the first time bringing together product design, design engineering, research, and creative with a fan-first focus.
The Verge - Sones will take a leave of absence after this summer and will remain as an advisor.
The Verge - Gammill is stepping down after nearly 20 years at Microsoft.
The Verge - Ronald is being elevated and is accountable for Project Helix and the platform.
The Verge - Beaumont will serve as interim head of engineering.
WHY:
Polygon.com - The leadership changes and the cancellation of Gaming Copilot are part of efforts to return the video game unit to growth.
CNBC - Asha Sharma indicated in a memo that the leadership changes are part of efforts to return the video game unit to growth.
The Verge - The leadership changes aim to provide Xbox with more technical expertise and experience in growth and data.
The Verge - Sharma stated that the goal is to build a platform that is affordable, personal, and open.
HOW:
The Verge - Asha Sharma is implementing major leadership changes at Xbox, including bringing over executives from Microsoft's CoreAI engineering unit to enhance Xbox's leadership team.
The Verge - Asha Sharma is bringing over executives from Microsoft's CoreAI engineering unit to enhance Xbox's leadership team.
The Verge - Sharma is bringing over executives from Microsoft's CoreAI engineering unit to enhance Xbox's leadership team.
The Verge - Sharma posted on X that Xbox is refocusing AI efforts to solve player problems like enhancing real-time graphics and improving discovery.
(UPDATED May 6, 2026 15:43 UTC)
In a significant shift for Xbox, Asha Sharma announced that the company will begin winding down the Gaming Copilot feature on mobile and halt its development for consoles, which was initially set to be integrated into both platforms. This decision comes as part of a broader strategy to move faster, strengthen community connections, and reduce friction for players and developers, with other features potentially facing retirement if they don't align with the new vision. Sharma is also implementing major leadership changes, including the addition of executives from Microsoft's CoreAI engineering unit to bolster Xbox's leadership team.
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(UPDATED May 6, 2026 13:27 UTC)
In a significant leadership shift, Asha Sharma is enhancing Xbox's team by bringing over key executives from Microsoft's CoreAI engineering unit, including Tim Allen, Jonathan McKay, and Evan Chaki. Sharma emphasized the need for Xbox to move faster, strengthen its community connections, and eliminate friction for both players and developers, while also announcing the retirement of features that don't align with the company's future direction. One notable feature, the Gaming Copilot, which was intended to serve as a gaming "sidekick" offering tips and recommendations, has yet to be rolled out to consoles.
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(UPDATED May 6, 2026 01:28 UTC)
In a significant shift for Xbox, Asha Sharma announced that the company is winding down the Gaming Copilot feature on mobile and will stop its development on consoles. This decision comes as part of a broader strategy to enhance community engagement and streamline experiences for both players and developers. The Gaming Copilot, which was intended to serve as a helpful sidekick for gamers, will be canceled less than a year after its beta launch as Xbox aims to refocus its efforts on growth.
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(UPDATED May 5, 2026 23:17 UTC)
Xbox is set to wind down its Gaming Copilot feature on mobile and will halt development on consoles as part of a strategic shift. In a memo to employees, Asha Sharma announced that the company aims to return its video game unit to growth. This move reflects a significant change in direction for Xbox as it seeks to adapt to the evolving gaming landscape.
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(UPDATED May 5, 2026 21:19 UTC)
Xbox has announced that it will begin winding down Copilot on mobile and will also halt development of Copilot on console. This decision comes as part of a strategic shift within the company. The changes are set to take effect soon, marking a new direction for Xbox's gaming initiatives.
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(UPDATED May 5, 2026 19:29 UTC)
Asha Sharma is making significant leadership changes at Xbox, bringing in several new executives to enhance the team's technical expertise and experience in growth and data. Jared Palmer will join as VP of engineering, working closely with Sharma, while Tim Allen will lead design, marking a new approach that combines product design with a fan-first focus. Additionally, Jonathan McKay will focus on growth and analytics, and Evan Chaki will lead a new forward-deployed engineering group, all aimed at building a more affordable, personal, and open platform for gamers.