Trending Now - Morgan Stanley Launches Competitive Crypto Trading Pilot on E*trade

WHO:

Techmeme - Morgan Stanley is the organization launching the crypto trading pilot.

Bloomberg Markets - Morgan Stanley is the organization debuting the crypto trading service.

WHAT:

Cointelegraph - Morgan Stanley is charging 50 basis points per crypto trade, which is below the basic retail pricing at Coinbase, Robinhood, and Charles Schwab.

Techmeme - Morgan Stanley is rolling out a cryptocurrency trading pilot on its E*Trade platform.

Techmeme - The pilot charges clients lower prices than competitors Coinbase and Robinhood.

Bloomberg Markets - Morgan Stanley is undercutting rivals on price with its new crypto trading service.

WHEN:

Techmeme - A wider launch of the crypto trading service is planned for later in 2026.

WHY:

Techmeme - The launch aims to provide competitive pricing in the cryptocurrency trading market.

HOW:

Techmeme - The trading pilot is being implemented on the E*Trade platform.

(UPDATED May 6, 2026 17:28 UTC)

Morgan Stanley has announced that it will charge 50 basis points per crypto trade, a rate that is lower than the basic retail pricing offered by platforms like Coinbase, Robinhood, and Charles Schwab. This move positions Morgan Stanley as a competitive player in the cryptocurrency trading space. As interest in digital assets continues to grow, the bank's pricing strategy may attract more clients looking for cost-effective trading options.

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(UPDATED May 6, 2026 13:29 UTC)

Morgan Stanley is launching a cryptocurrency trading pilot on its E*Trade platform, aiming to offer clients lower prices than competitors like Coinbase and Robinhood. This new service is part of a strategy to provide competitive pricing in the cryptocurrency trading market, with a wider launch planned for later in 2026. The pilot is designed to attract clients by undercutting rivals on price while leveraging the established E*Trade platform.