Trending Now - Amazon Shifts Prime Day to June, Unveils Early Device Discounts

WHO:

Variety - Amazon is the retailer organizing Prime Day.

WHAT:

Variety - Amazon has announced that Prime Day 2026 will take place in June, marking a shift from its traditional July schedule.

TechRadar - Amazon is offering early device deals for Prime Day, with prices starting from $14.99 for products like Echo, Ring, and Kindle.

WHEN:

Variety - Prime Day 2026 is scheduled to occur in June.

WHY:

Variety - The change in timing for Prime Day is intended to counter the busy Black Friday shopping period.

HOW:

TechRadar - Amazon is providing a preview of the summer sale with early discounts on devices.

(UPDATED May 6, 2026 19:26 UTC)

Amazon has announced that Prime Day 2026 will take place in June, marking a shift from its traditional July schedule. To build excitement for the event, the retailer is offering early device deals, with prices starting from $14.99 on popular products like Echo, Ring, and Kindle. This change in timing is aimed at countering the busy Black Friday shopping period, giving shoppers a chance to snag deals earlier in the summer.