Trending Now - Investors Urge Nintendo to Increase Switch 2 Pricing Amid Losses

WHO:

Nintendo Life - Nintendo's investors are urging the company to raise the price of the Switch 2.

IGN - Nintendo is facing scrutiny from shareholders regarding the pricing of the Switch 2.

WHAT:

Nintendo Life - Nintendo's share price has declined from a peak of 14,655 JPY to 7,597 JPY.

Nintendo Life - The Switch 2 is currently sold at a loss for $450.

IGN - The Switch 2 launched at a price of $449.99.

IGN - A region-locked version of the Switch 2 is sold in Japan for 50,000 yen (approximately $318).

IGN - Analysts suggest that a price increase of $50-$100 could make the console "less of a burden rather than truly profitable."

IGN - Nintendo's user base for the Switch 2 is reported to be 17 million as of December 31, while the original Switch has sold 155 million units to date.

WHERE:

IGN - The Switch 2 is sold in Japan and the United States.

WHEN:

Nintendo Life - Nintendo's financial release is scheduled for this Friday.

IGN - The Switch 2 launched in June 2025.

WHY:

Nintendo Life - Rising costs and component shortages are impacting Nintendo's profitability.

IGN - Investors are concerned that the current pricing strategy is unprofitable for Nintendo amid declining share prices.

HOW:

IGN - Nintendo has previously raised prices on Switch 2 accessories and physical games, indicating a potential for future price increases on the console itself.

(UPDATED May 6, 2026 23:18 UTC)

Nintendo is facing pressure from investors to raise the price of the Switch 2, which is currently sold at a loss for $450, after its share price has dropped significantly from a peak of 14,655 JPY to 7,597 JPY. The console, which launched in June 2025, has a user base of 17 million, while the original Switch has sold 155 million units, prompting analysts to suggest a price increase of $50 to $100 could improve profitability. With Nintendo's financial release scheduled for this Friday, shareholders are concerned about the impact of rising costs and component shortages on the company's bottom line.