Trending Now - Sony's PS4 Players Urged to Upgrade for Upcoming GTA 6 Reveal
WHO:
Kotaku - Take-Two, Rockstar Games, Sony, Strauss Zelnick (CEO of Take-Two)
Sportskeeda - Sony, PlayStation users
WHAT:
Kotaku - Sony has been sending marketing emails specifically targeting PlayStation 4 users, encouraging them to upgrade to PlayStation 5 for Grand Theft Auto 6.
Kotaku - The email states, “Get a PlayStation 5 today to be ready for when Grand Theft Auto VI launches on November 19, 2026.”
Sportskeeda - PlayStation users are reportedly receiving direct prompts from Sony to upgrade their consoles in anticipation of GTA 6.
Kotaku - Users have reported receiving marketing emails from Sony regarding Grand Theft Auto 6.
Kotaku - Sony's emails encourage PlayStation 4 users to upgrade to PlayStation 5 for the upcoming game.
Kotaku - The email states, “Grand Theft Auto VI is on your wishlist. Get a PlayStation 5 today to be ready for when Grand Theft Auto VI launches on November 19, 2026.”
Kotaku - GTA 6 was featured in Sony’s earnings presentation alongside other games.
WHERE:
Kotaku - The marketing emails were sent to PlayStation users.
WHEN:
Kotaku - Game Informer is rumored to feature GTA 6 on the cover of its next issue, which is expected to be revealed next week.
Kotaku - Grand Theft Auto VI is set to launch on November 19, 2026.
Kotaku - Strauss Zelnick was interviewed by Bloomberg earlier this week.
Kotaku - Zelnick was interviewed by Business Insider on May 5 and by Game File on May 6.
WHY:
Kotaku - Sony is targeting PlayStation 4 users to encourage them to upgrade to PlayStation 5 in anticipation of the GTA 6 release.
HOW:
Kotaku - Sony is using targeted marketing emails and notifications through PlayStation accounts to reach users.
(UPDATED May 9, 2026 21:10 UTC)
Sony is actively encouraging PlayStation 4 users to upgrade to the PlayStation 5 in anticipation of the upcoming release of Grand Theft Auto VI, with marketing emails highlighting the game's launch on November 19, 2026. The emails specifically invite users to get a PlayStation 5 to be ready for the highly anticipated title. Additionally, Game Informer is rumored to feature GTA 6 on the cover of its next issue, which is expected to be revealed next week.
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(UPDATED May 9, 2026 19:17 UTC)
Sony has begun sending targeted marketing emails to PlayStation users, encouraging those on PlayStation 4 to upgrade to PlayStation 5 in anticipation of the upcoming release of Grand Theft Auto VI. The email highlights that GTA 6 is on users' wishlists and urges them to get a PlayStation 5 to be ready for the game's launch on November 19, 2026. This promotional effort was also featured in Sony's recent earnings presentation, where Strauss Zelnick, CEO of Take-Two, discussed the game's significance.