Trending Now - Nintendo CEO Addresses Switch 2 Price Hike With Software Assurance

WHO:

Nintendo Everything - Shuntaro Furukawa is the president of Nintendo.

WHAT:

Nintendo Everything - Nintendo announced a price increase for the Switch 2, raising the price by $50 in the U.S.

TechPowerUp - The price increase for the Switch 2 will take effect worldwide, with changes starting as early as this month in Japan.

Nintendo Everything - Furukawa stated that Nintendo will prepare a "robust software lineup" to enhance the ownership value of the Switch 2.

TechPowerUp - Pokémon Pokopia has crossed 4 million sales.

WHERE:

Nintendo Everything - The price increase will affect the U.S. and Japan, among other locations worldwide.

WHEN:

Nintendo Everything - The price changes will go into effect mostly in September.

WHY:

Nintendo Everything - Furukawa apologized for the price increase, citing rising costs that made it challenging to maintain previous pricing.

Nintendo Everything - Furukawa noted that the second-year forecast for Nintendo Switch 2 sales is lower than the first due to efforts to strengthen the supply chain.

HOW:

Nintendo Everything - Nintendo plans to enhance the value of the Switch 2 through a robust software lineup to address consumer concerns regarding the price increase.

(UPDATED May 9, 2026 23:13 UTC)

Nintendo has announced a price increase for the Switch 2, raising the cost by $50 in the U.S. and implementing changes worldwide, with adjustments starting as early as this month in Japan. President Shuntaro Furukawa acknowledged the rising costs that necessitated this decision and promised a robust software lineup to enhance the ownership value of the console, as the forecast for sales in its second year is lower than the first. The price changes are expected to take effect mostly in September, as Nintendo aims to address consumer concerns while strengthening its supply chain.