Trending Now - Dua Lipa Takes Legal Action Against Samsung for $15 Million Over Image Use

WHO:

Sportskeeda - Dua Lipa has filed a lawsuit against Samsung.

Yahoo - The lawsuit is against South Korean tech giant Samsung.

WHAT:

NME - The lawsuit was filed on May 8, 2026.

Billboard - The lawsuit includes claims of copyright infringement, trademark infringement, and violation of Dua Lipa's right of publicity.

Variety - The complaint states that Lipa's image was used on the cardboard packaging of Samsung TVs beginning last year.

Yahoo - The lawsuit claims that Samsung has profited from Lipa’s endorsement, as evidenced by several tweets on the social media platform X, including one that stated, “I wasn’t even planning on buying a TV, but I saw the box, so I decided to get it.”

Stereogum - The complaint asserts that Lipa is the owner of the image that was used and manipulated for packaging on Samsung TVs.

NME - The lawsuit includes claims of "unauthorized commercial exploitation" of Lipa's image.

Billboard - The lawsuit alleges that Samsung has profited from the unauthorized use of Lipa's image, which she claims is damaging to her established brand.

Variety - The complaint states that Lipa's image was used for a mass marketing campaign without her knowledge or consent, which she claims is particularly damaging due to her established “premium brand.”

Stereogum - The complaint states that Samsung's use of Lipa's image constitutes "willful infringement" and that the infringing products remain on the market.

Stereogum - The filing claims that Samsung's actions make a mockery of Lipa's hard work in establishing a successful brand.

Stereogum - The complaint asserts that Lipa is the owner of the image that was used and manipulated for packaging on Samsung TVs.

Stereogum - The original image used by Samsung was taken backstage at the Austin City Limits Festival in 2024 before Lipa performed.

Stereogum - The complaint states that Samsung's response to Lipa's cease and desist attempts has been "dismissive and callous."

Stereogum - The filing claims that Samsung's actions have deprived Lipa of the ability to control and monetize her assets.

Stereogum - The complaint cites social media posts as evidence that Lipa's likeness is a main enticement for consumers to purchase the TVs, with one tweet stating, "I wasn’t even planning on buying a tv but I saw the box so I decided to get it."

Rolling Stone Music - The lawsuit accuses Samsung of "copyright infringement, trademark infringement, and violation of her right of publicity" after a backstage photo from the Austin City Limits Festival appears on television boxes.

Variety - The complaint alleges that Samsung has placed the picture of Lipa in action on stage at the Austin City Limits Festival on TV packaging since last year.

Yahoo - The complaint states, “Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever.”

Yahoo - The filing states that Lipa did not grant permission for such an act and would not have done so.

Yahoo - To demonstrate the commercial impact of the image, Samsung is accused of profiting from Lipa’s endorsement, as evidenced by several tweets on the social media platform X, including one that stated, “I wasn’t even planning on buying a TV, but I saw the box, so I decided to get it.”

Yahoo - Another tweet said that Lipa’s picture was enough of a reason for them to purchase the product.

Sportskeeda - Dua Lipa has reportedly filed a $15 million lawsuit against Samsung.

Yahoo - Lipa claims that Samsung used her image on its product packaging without her prior authorization.

Variety - The complaint alleges that Samsung used Lipa's image on the cardboard packaging of its TVs beginning last year.

Yahoo - The lawsuit claims that Samsung has been using the picture for profit despite owning its copyright.

Yahoo - The lawsuit includes claims of copyright infringement, violation of California’s right-of-publicity statute, a Lanham Act claim, and trademark infringement.

WHERE:

Yahoo - The lawsuit was filed in the U.S. District Court for the Central District of California.

WHEN:

Yahoo - The lawsuit was filed on Friday.

WHY:

Stereogum - The complaint notes that Lipa is "highly selective" about endorsements, which makes Samsung's actions particularly damaging.

Yahoo - Lipa claims that when she discovered the unauthorized use of her image, she contacted Samsung to request its removal, but the company responded dismissively.

Yahoo - The complaint states that Lipa’s face was used for a mass marketing campaign without her knowledge or consent, which she claims is particularly damaging due to her established “premium brand.”

HOW:

Stereogum - The filing claims that Samsung's actions have deprived Lipa of the ability to control and monetize her assets.

NME - The lawsuit cites social media posts as evidence that Lipa's likeness was a significant factor in consumer purchasing decisions, with one user stating, "I’d get that TV just because Dua Lipa is on it."

Yahoo - Samsung is accused of profiting from Lipa’s endorsement through the use of her image on TV packaging.

(UPDATED May 11, 2026 06:13 UTC)

A lawsuit has been filed against Samsung, alleging copyright and trademark infringement, as well as a violation of Dua Lipa's right of publicity. The complaint claims that Lipa's image was used without her consent on the packaging of Samsung TVs, which began last year, and asserts that this has deprived her of the ability to control and profit from her own image. Evidence presented in the lawsuit includes social media posts where consumers indicated they purchased the TVs specifically because of Lipa's endorsement.

(UPDATED May 11, 2026 04:16 UTC)

Dua Lipa has filed a lawsuit against Samsung, claiming unauthorized commercial exploitation of her image, which she argues has harmed her established premium brand. The complaint alleges that Samsung profited from using her likeness in a mass marketing campaign without her knowledge or consent, and social media posts are cited as evidence of her image's influence on consumer purchasing decisions. One user even remarked, "I’d get that TV just because Dua Lipa is on it," highlighting the impact of her image in advertising.

(UPDATED May 11, 2026 01:29 UTC)

A new complaint has been filed against Samsung, alleging that the company willfully infringed on Dua Lipa's image by using it without permission on their TV packaging. The filing claims that Samsung's actions undermine Lipa's hard work in building her brand and highlights her selective approach to endorsements, making the situation even more damaging. According to the complaint, Lipa is the rightful owner of the manipulated image that was used in these products, which are still available on the market.

(UPDATED May 10, 2026 23:11 UTC)

Dua Lipa has filed a complaint against Samsung, claiming the company has been dismissive and callous in response to her cease and desist attempts regarding the use of her likeness. The complaint argues that Samsung's actions have deprived Lipa of the ability to control and monetize her assets, citing social media posts that suggest her image is a key selling point for their televisions. One tweet highlighted in the filing even stated, "I wasn’t even planning on buying a tv but I saw the box so I decided to get it."

(UPDATED May 10, 2026 21:10 UTC)

A lawsuit has been filed against Samsung, accusing the company of copyright infringement, trademark infringement, and violation of an individual's right of publicity. The legal action stems from a backstage photo taken at the Austin City Limits Festival that was reportedly displayed on television boxes. This case highlights ongoing concerns about the use of personal images in commercial products without proper authorization.

(UPDATED May 10, 2026 17:13 UTC)

A complaint has been filed against Samsung, alleging that the company used a picture of Dua Lipa performing at the Austin City Limits Festival on their TV packaging without her knowledge or consent. The filing claims that Lipa did not approve this use and highlights that Samsung profited from her image, as shown by social media posts where consumers stated they were influenced to buy the product because of her picture. One tweet even mentioned that the image was a deciding factor in their purchase, demonstrating the commercial impact of the unauthorized endorsement.

(UPDATED May 10, 2026 11:14 UTC)

Dua Lipa has filed a $15 million lawsuit against Samsung, claiming the tech giant used her image on its TV packaging without her permission. The lawsuit, which was submitted to the U.S. District Court for the Central District of California, alleges copyright infringement and violation of California’s right-of-publicity statute, among other claims. Lipa contends that she reached out to Samsung for the removal of her image after discovering its unauthorized use, but the company's dismissive response has led her to take legal action.