Trending Now - Poppi's Allison Ellsworth Shares Spending Rule Post-pepsico Deal

WHO:

Inc - Allison Ellsworth is the cofounder of Poppi, a prebiotic soda brand.

Fast Company - Stephen Ellsworth is Allison Ellsworth's husband and cofounder of Poppi.

WHAT:

Inc - Poppi was sold to PepsiCo for approximately $2 billion.

Fast Company - The Ellsworths invested $90,000 into Poppi in its first year.

Fast Company - In 18 months after launching, the Ellsworths generated half a million dollars in revenue.

Fast Company - The couple has opened investment accounts with $5,000 each for their three children.

Fast Company - The Ellsworths spent $27,000 on a stylist and $1 million on a monthlong family vacation to Europe.

WHERE:

Fast Company - The Ellsworths opened their own manufacturing facility for Poppi.

WHEN:

Fast Company - Poppi first appeared on Shark Tank in 2018.

Fast Company - Allison Ellsworth spoke at the Fast Company Innovation Festival on September 17, 2025.

WHY:

Fast Company - The Ellsworths maxed out their credit cards and sold one of their cars to launch Poppi, driven by a vision for the brand.

Fast Company - Ellsworth believes that sacrificing work-life balance is necessary for success.

HOW:

Fast Company - The Ellsworths marketed Poppi on TikTok during the pandemic, which contributed to building a loyal following.

(UPDATED May 12, 2026 17:41 UTC)

Allison and Stephen Ellsworth, cofounders of the prebiotic soda brand Poppi, have successfully sold their company to PepsiCo for approximately $2 billion. The couple initially invested $90,000 into Poppi and, within just 18 months of launching, generated half a million dollars in revenue, all while marketing their product on TikTok during the pandemic. They have also opened investment accounts for their three children, spent $27,000 on a stylist, and took a lavish monthlong family vacation to Europe, costing around $1 million.