Trending Now - Trump's Road Trip Reality Show Raises Ethical Concerns

WHO:

Fast Company - Sean Duffy, Transportation Secretary, and his wife Rachel Campos-Duffy, both former stars of Road Rules.

One Mile at a Time - Companies sponsoring the show include Boeing, Shell, Toyota, United Airlines, and Royal Caribbean.

WHAT:

Fast Company - Duffy announced a new reality series titled "The Great American Road Trip" that will premiere on YouTube next month.

One Mile at a Time - The series is intended to celebrate the United States' 250th birthday and aims to "push back on Marxist narratives" about the U.S.

One Mile at a Time - Duffy's road trip series was filmed over parts of seven months.

One Mile at a Time - Sponsorship levels for the show range from $100,000 to $1 million.

WHERE:

Fast Company - The series features various locations across the United States, including references to California where gas prices spiked above $6 a gallon.

WHEN:

Fast Company - The series is set to premiere next month, in time for the country’s 250th birthday celebration.

WHY:

Fast Company - Duffy stated that the road trip is intended to counteract narratives that suggest children should be ashamed of their country and its founders.

One Mile at a Time - Duffy claims that the project is funded through donations from companies he regulates, asserting that no taxpayer dollars were used.

HOW:

Fast Company - Duffy defended the project by stating that production costs were covered by "Great American Road Trip Inc." and that he had not received a salary or production royalties.

One Mile at a Time - The sponsorship strategy overview indicated that the series would have a major streaming partner and targeted audiences including married moms, empty nesters, and patriotic singles and couples.

(UPDATED May 13, 2026 17:43 UTC)

Transportation Secretary Sean Duffy has announced a new reality series titled "The Great American Road Trip," which is set to premiere on YouTube next month in celebration of the United States' upcoming 250th birthday. The series, filmed over seven months and featuring various locations across the country, aims to counter narratives suggesting children should feel ashamed of their nation and its founders, with sponsorship levels ranging from $100,000 to $1 million from companies like Boeing and Toyota. Duffy emphasized that the project is funded through donations from businesses he regulates, ensuring that no taxpayer dollars were used, and he will not receive a salary or production royalties from the show.