Trending Now - Obsession' Rakes in $2.6M in Previews, Outshines Competition

WHO:

The Hollywood Reporter - Director Curry Barker is 26 years old and gained popularity through his YouTube channel, That’s a Bad Idea.

The Hollywood Reporter - Director Curry Barker, Focus Features, Blumhouse, Michael Johnston, Inde Navarrette, Cooper Tomlinson, Megan Lawless, Andy Richter

Deadline - Curry Barker, Focus Features, Blumhouse

WHAT:

Variety - "Obsession" is now projected to earn $15 million during its opening weekend, exceeding the initial estimate of $10 million to $12 million.

The Hollywood Reporter - "Obsession" has a 94 percent score among both critics and audiences on Rotten Tomatoes as of midday Saturday.

Variety - "Obsession" earned $6.8 million during its opening weekend.

Deadline - "Obsession" grossed $2.6 million in previews between Thursday night and Wednesday shows.

Screen Rant - "Obsession" earned back more than ten times its reported budget of $1 million in a single weekend.

Variety - "Obsession" started strong with a gross of $6.8 million during its opening weekend.

Screen Rant - "Obsession" earned back more than ten times its reported budget of $1 million in a single weekend.

The Hollywood Reporter - "Obsession" is projected to open to $10 million to $12 million domestically during an otherwise quiet weekend before the long Memorial Day holiday.

Deadline - "Obsession" grossed $2.6 million in previews, which is higher than the $2 million earned by Paramount's "Smile" in its previews, but "Smile" opened to $22.6 million.

The Hollywood Reporter - "Obsession" is projected to open to $10 million to $12 million domestically during an otherwise quiet weekend.

The Hollywood Reporter - The film's marketing campaign included a commercial that has amassed more than 4.4 million views on YouTube.

The Hollywood Reporter - The film "Obsession" earned $2.6 million in Thursday previews and Wednesday early access screenings.

The Hollywood Reporter - "Obsession" is projected to open to $10 million to $12 million domestically.

The Hollywood Reporter - The film has a 95 percent score among critics and audiences on Rotten Tomatoes.

Deadline - "Obsession" grossed $2.6 million in previews, which is higher than the $2 million earned by Paramount's "Smile" in its previews.

WHERE:

The Hollywood Reporter - The film is being released in 2,542 locations across North America, including 435 large-format screens.

The Hollywood Reporter - The film's marketing included billboards across Los Angeles and New York.

WHEN:

The Hollywood Reporter - "Obsession" premiered at the 2025 Toronto Film Festival.

The Hollywood Reporter - The film is set to be released before the long Memorial Day holiday.

WHY:

The Hollywood Reporter - The film's marketing strategy included a digital campaign that sold out a replica of One Wish Willows within hours.

HOW:

The Hollywood Reporter - "Obsession" was produced for a budget of $750,000, significantly lower than the previously reported $1 million.

The Hollywood Reporter - Focus acquired "Obsession" for around $15 million after a competitive bidding process against Neon and A24.

Deadline - Focus Features/Blumhouse picked up "Obsession" for over $15 million.

The Hollywood Reporter - Focus acquired "Obsession" for around $15 million after its premiere at TIFF, with Universal Pictures handling the film overseas.

The Hollywood Reporter - Focus Features acquired "Obsession" for around $15 million after a competitive bidding process against Neon and A24.

The Hollywood Reporter - Focus acquired "Obsession" for around $15 million after its premiere at TIFF.

The Hollywood Reporter - The film's marketing involved engaging fans through cryptic messages and a phone number inviting them to reach out.

(UPDATED May 16, 2026 23:12 UTC)

The new film "Obsession" is projected to earn $15 million during its opening weekend, surpassing earlier estimates of $10 million to $12 million. As of midday Saturday, it boasts an impressive 94 percent score among both critics and audiences on Rotten Tomatoes. Additionally, the film was produced for a budget of $750,000, which is notably lower than the previously reported $1 million.

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(UPDATED May 16, 2026 21:20 UTC)

The new thriller "Obsession" has made a splash at the box office, raking in an impressive $6.8 million during its opening weekend. Prior to that, it grossed $2.6 million in previews from Thursday night through Wednesday shows, and it has already earned back more than ten times its reported budget of $1 million. Focus acquired the film for around $15 million after a competitive bidding war with Neon and A24.

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(UPDATED May 16, 2026 17:18 UTC)

"Obsession" had a strong opening weekend, grossing $6.8 million and earning back more than ten times its reported budget of $1 million. The film was picked up by Focus Features and Blumhouse for over $15 million, marking a significant investment in its potential. This impressive start sets a promising tone for the movie's future at the box office.

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(UPDATED May 16, 2026 15:16 UTC)

"Obsession" is projected to open to between $10 million and $12 million domestically during a quiet weekend leading up to the Memorial Day holiday. The film grossed $2.6 million in previews, surpassing the $2 million earned by Paramount's "Smile," although "Smile" went on to open with $22.6 million. Focus acquired "Obsession" for around $15 million after its premiere at TIFF, with Universal Pictures managing the film's overseas distribution.

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(UPDATED May 16, 2026 05:53 UTC)

Director Curry Barker, who is just 26 years old and rose to fame through his YouTube channel, That’s a Bad Idea, is making waves with his new film "Obsession." The movie is projected to open to between $10 million and $12 million domestically during a relatively quiet weekend, bolstered by a marketing campaign that has already garnered over 4.4 million views on YouTube. Focus Features secured the film for approximately $15 million after a competitive bidding war against Neon and A24.

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(UPDATED May 16, 2026 04:13 UTC)

The film "Obsession," directed by Curry Barker and produced by Focus Features and Blumhouse, has already earned $2.6 million in Thursday previews and early access screenings, surpassing the $2 million earned by Paramount's "Smile." With a projected domestic opening of between $10 million and $12 million, "Obsession" is being released in 2,542 locations across North America, including 435 large-format screens, and boasts an impressive 95 percent score on Rotten Tomatoes. The film premiered at the 2025 Toronto Film Festival and is set to hit theaters just before the long Memorial Day holiday, supported by a marketing campaign that included billboards in major cities and a digital strategy that quickly sold out a replica of One Wish Willows.