Trending Now - Schlitz Beer Discontinues Production, Sparking Nostalgia and Outrage

WHO:

Fox News - Schlitz beer, brewed by Wisconsin Brewing Company.

NBC News - Schlitz, referred to as "the beer that made Milwaukee famous."

WHAT:

Fox News - Schlitz beer will discontinue production after 177 years.

Fox News - The final batch of Schlitz beer will use the original 1948 recipe.

NBC News - The announcement marks the end of an era for the iconic brand.

WHERE:

NBC News - Milwaukee, Wisconsin, the city associated with Schlitz beer.

WHEN:

Fox News - The final batch of Schlitz beer is being brewed before the brand disappears from shelves.

WHY:

Fox News - Many social media users are expressing their outrage and nostalgia regarding the discontinuation of Schlitz beer.

HOW:

Fox News - The brewing of the final batch is being conducted by Wisconsin Brewing Company using the original recipe.

(UPDATED May 20, 2026 21:30 UTC)

Schlitz beer, famously known as "the beer that made Milwaukee famous," will discontinue production after an impressive 177 years, marking the end of an era for this iconic brand. The final batch, brewed by Wisconsin Brewing Company, will use the original 1948 recipe, and many social media users are expressing their outrage and nostalgia over this significant change. As the last batch is crafted in Milwaukee, Wisconsin, fans of the beer are reflecting on its long-standing legacy and impact on the community.