Trending Now - Samsung Surpasses Apple in Smartphone Satisfaction Ratings

WHO:

9to5Mac - The American Customer Satisfaction Index (ACSI) conducted the study.

MacRumors - Samsung and Apple are the two companies compared in the customer satisfaction ratings.

WHAT:

9to5Mac - Samsung scored 81 in the ACSI's cell phone rankings, while Apple scored 80.

MacRumors - The overall cell phone industry score rose 1% to 79 this year.

MacRumors - AI feature performance scored 85 in the ACSI study, indicating practical utility for customers.

MacRumors - Samsung's Galaxy S-series leads flagship satisfaction at 84, followed by Apple's iPhone at 82.

MacRumors - In the foldable segment, Samsung scored 80, Google scored 72, and Motorola scored 70.

9to5Mac - The smartwatch category saw Apple and Samsung tie with scores of 80 each.

WHERE:

9to5Mac - The study was based on surveys conducted in the United States.

WHEN:

9to5Mac - The ACSI study was based on 26,963 completed surveys conducted between April 2025 and March 2026.

MacRumors - Apple is expected to debut a foldable iPhone alongside the iPhone 18 Pro models in the fall of 2026.

WHY:

MacRumors - The ACSI states that satisfaction improves when new features provide everyday value without introducing new pain points.

HOW:

9to5Mac - Customers were asked to evaluate their recent experiences with the largest companies in each category through surveys.

(UPDATED May 21, 2026 12:03 UTC)

In a recent study by the American Customer Satisfaction Index, Samsung scored 81 in the cell phone rankings, just ahead of Apple's score of 80, while the overall industry score rose to 79. The study, based on nearly 27,000 surveys conducted in the United States, also highlighted that AI feature performance received a strong score of 85, showcasing its practical utility for customers. Looking ahead, Apple is expected to debut a foldable iPhone alongside the iPhone 18 Pro models in the fall of 2026.