Trending Now - Stellantis Launches €60 Billion Strategy for Brand Revitalization
WHO:
Bloomberg - Stellantis NV, CEO Antonio Filosa, Craig Trudell (Managing Editor of Global Business Coverage for Bloomberg News)
WHAT:
Bloomberg - Stellantis will prioritize the Jeep, Ram, Peugeot, and Fiat brands in its investment strategy.
Bloomberg - Chrysler plans to introduce three new crossover models with a price range of $25,000 to $35,000.
Motor1.com - Chrysler is expected to launch the mid-size Airflow SUV, along with two compact models, the Arrow and Arrow Cross, both starting under $30,000.
Motor1.com - Dodge is preparing a new SUV called the GLH, described as a "true entry-level performance vehicle," expected to be priced below $40,000.
Motor1.com - Ram plans to introduce the Rampage compact pickup in the U.S. around 2028, with a starting price below $30,000, and the Dakota mid-size pickup, expected to be priced under $40,000.
Bloomberg - Stellantis announced a €60 billion ($70 billion) investment plan through 2030 to launch 60 new models.
Stellantis.com - The strategic plan is named FaSTLAne 2030 and aims to accelerate growth and profit.
Stellantis.com - The plan includes the launch of 29 battery-electric vehicles, 15 plug-in hybrid or range-extended electric vehicles, 24 hybrid electric vehicles, and 39 internal combustion/mild hybrid electric vehicles.
Stellantis.com - Stellantis targets 25% revenue growth in North America and an adjusted operating income (AOI) margin of 8-10%.
Stellantis.com - The company plans to reduce capacity in Europe by more than 800,000 units while increasing capacity utilization from 60% to 80% by 2030.
Stellantis.com - The multi-year Value Creation Program (VCP) aims to deliver €6 billion of annual cost reduction by 2028.
WHERE:
Bloomberg - The announcement was made at Stellantis' North America Headquarters in Auburn Hills, Michigan.
Stellantis.com - Plans include repurposing plants in Poissy, France, and leveraging partnerships in Madrid and Zaragoza, Spain, and Rennes, France.
WHEN:
Stellantis.com - The strategic plan FaSTLAne 2030 is set to be implemented through 2030.
Stellantis.com - A detailed roadmap for Maserati's future will be shared in Modena in December 2026.
Stellantis.com - New technologies are expected to be launched in 2027, with 35% of global annual volumes equipped with at least one of these technologies by 2030 and over 70% by 2035.
WHY:
Stellantis.com - The investment and strategic plan are designed to drive long-term profitable growth and put the customer at the center of operations.
Stellantis.com - The plan aims to maximize capital efficiency and avoid duplicate spending to support profitability.
HOW:
Stellantis.com - Stellantis will allocate 60% of the €36 billion investment in brands and products to North America, targeting a 25% revenue growth in the region.
Stellantis.com - The strategic plan includes sharper management of the brand portfolio, investment in global platforms and technologies, and partnerships to enhance competitiveness.
Stellantis.com - The company will accelerate vehicle development cycles to target 24 months compared to the current up to 40 months.
(UPDATED May 22, 2026 01:42 UTC)
Stellantis has announced that it will prioritize its Jeep, Ram, Peugeot, and Fiat brands in its investment strategy, allocating 60% of a €36 billion investment to North America with a goal of achieving 25% revenue growth in the region. Chrysler is set to introduce three new crossover models priced between $25,000 and $35,000, including the mid-size Airflow SUV and two compact models, the Arrow and Arrow Cross, both starting under $30,000. Additionally, Dodge is preparing to launch the GLH SUV, touted as a true entry-level performance vehicle priced below $40,000, while Ram plans to introduce the Rampage compact pickup around 2028, starting below $30,000, along with the Dakota mid-size pickup expected to be priced under $40,000.
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(UPDATED May 21, 2026 19:47 UTC)
Stellantis has announced a massive €60 billion investment plan, named FaSTLAne 2030, aimed at launching 60 new models by 2030, including 29 battery-electric vehicles and 15 plug-in hybrids. The plan, unveiled at Stellantis' North America Headquarters in Auburn Hills, Michigan, also targets a 25% revenue growth in North America while reducing capacity in Europe by over 800,000 units. A detailed roadmap for Maserati's future will be shared in Modena in December 2026, with new technologies expected to be launched in 2027, aiming for 35% of global annual volumes to feature these advancements by 2030.