Trending Now - Youtube's Pedro Pina to Present Mactaggart Lecture in Edinburgh

WHO:

Deadline - Pedro Pina, YouTube's chief in EMEA

Variety - Pedro Pina, YouTube EMEA VP

WHAT:

Deadline - Pina will deliver this year's Edinburgh TV Festival MacTaggart lecture.

Variety - Pina has been selected to speak at The James MacTaggart Memorial Lecture.

WHERE:

Deadline - Edinburgh TV Festival

WHEN:

Deadline - Pina will become the first person from an American tech giant to make the annual address.

WHY:

Deadline - Executives and commissioners are working out how best to leverage YouTube.

HOW:

Variety - Pina oversees the European, Middle East, and Africa regions for YouTube, including its business, creator, and content ecosystems.

(UPDATED May 22, 2026 10:06 UTC)

Pedro Pina, YouTube's chief for the EMEA region, has been selected to deliver this year's prestigious MacTaggart lecture at the Edinburgh TV Festival, marking a significant milestone as he will be the first person from an American tech giant to make this annual address. As the VP overseeing YouTube's business, creator, and content ecosystems across Europe, the Middle East, and Africa, Pina's insights will be particularly valuable as executives and commissioners explore how to best leverage the platform. This notable event is set to take place on August 24, 2026.