Trending Now - Veteran Entrepreneur Honors Fallen Soldiers With Music Video for Memorial Day

WHO:

Entrepreneur - Mat Best, co-founder of Black Rifle Coffee

WHAT:

Fox News - Mat Best released a new music video titled “Folded Flag” that pays tribute to fallen soldiers.

Entrepreneur - The music video is part of a campaign to honor military service members during Memorial Day.

WHERE:

Fox News - The music video is associated with Black Rifle Coffee, which is known for its military-themed branding.

WHEN:

Fox News - The music video was released ahead of Memorial Day weekend.

WHY:

Entrepreneur - Mat Best expressed that the video reflects his personal experiences with loss, discipline, and a sense of mission.

Fox News - The release of the music video is intended to honor the sacrifices of fallen soldiers.

HOW:

Entrepreneur - The music video was created as a tribute rather than a promotional tool like a discount code, showcasing a different approach to brand engagement.

(UPDATED May 22, 2026 23:20 UTC)

Mat Best, the co-founder of Black Rifle Coffee, has released a new music video titled “Folded Flag,” which pays tribute to fallen soldiers and is part of a campaign to honor military service members during Memorial Day. The video, associated with Black Rifle Coffee's military-themed branding, reflects Best's personal experiences with loss, discipline, and a sense of mission, emphasizing the sacrifices of those who have served. Rather than serving as a promotional tool, this tribute showcases a unique approach to brand engagement, focusing on remembrance rather than discounts.