Trending Now - Lebron James Hypes Juju Watkins' New Sneaker Launch

WHO:

Newsweek - JuJu Watkins, a USC star, is signed by Nike.

Pro Football Network - LeBron James reacts to the sneaker launch.

WHAT:

Newsweek - JuJu Watkins' first signature sneaker, the NXXT Gen, will be released soon.

Pro Football Network - LeBron James described the sneaker launch with three hype words.

WHEN:

Newsweek - JuJu Watkins' sneaker is set to drop in summer 2026.

Newsweek - Nike signed JuJu Watkins to a contract in October 2024.

WHY:

Newsweek - The sneaker launch is part of Nike's strategy to promote emerging athletes.

HOW:

Newsweek - The sneaker is part of a collaboration between JuJu Watkins and Nike, with LeBron James involved in the promotion.

(UPDATED May 23, 2026 11:18 UTC)

JuJu Watkins, a star player from USC, has officially signed with Nike, and her first signature sneaker, the NXXT Gen, is set to launch in summer 2026. LeBron James has reacted to the sneaker launch, describing it with three hype words, highlighting the excitement surrounding this new release. This collaboration between Watkins and Nike is part of the company's strategy to promote emerging athletes, with LeBron playing a key role in the promotion.