Trending Now - Ferrari's Luce EV Faces Backlash Despite Jony Ive's Defense

WHO:

Fast Company - Jony Ive worked at Apple for 27 years as the chief design officer before co-designing the Luce.

Fast Company - Mark Wilson, Fast Company’s global design editor, described the Luce's interiors as the closest version of an “Apple car” the world will ever see.

Fast Company - Anthony Dick, an auto analyst at Oddo BHF, stated that the Luce is “the furthest deviation from the brand’s ethos we’ve ever seen.”

Fast Company - Ferrari, an Italian luxury carmaker, unveiled the Luce, its first electric vehicle (EV).

Fast Company - Jony Ive, a designer previously at Apple, co-designed the Luce along with Marc Newson at the creative collective LoveFrom.

TechRadar - Anthony Dick, an auto analyst at Oddo BHF, commented on the Luce's design.

WHAT:

Fast Company - U.S.-listed shares of Ferrari NV (NYSE: RACE) fell more than 6% in premarket trading on Tuesday morning after the Luce's debut.

TechRadar - The Luce has attracted a wave of criticism online, with many users expressing disappointment in its design.

Fast Company - U.S.-listed shares of Ferrari NV (NYSE: RACE) fell more than 6% in premarket trading after the Luce's debut, marking a decline of more than 6% year to date and roughly 27% over the last 12 months.

Fast Company - The Luce features four electric engines and a 122 kWh battery.

Fast Company - The Luce can accelerate from 0 to 60 mph in about 2.5 seconds.

Fast Company - The Luce is Ferrari's first five-seater car.

Fast Company - The Luce is priced at 550,000 euros ($640,000).

TechRadar - The Luce has received significant criticism online, with many users expressing disappointment in its design.

WHERE:

Fast Company - The Luce was unveiled by Ferrari, an Italian company.

WHEN:

Fast Company - The Luce was unveiled after five years of development.

WHY:

TechRadar - The Ferrari Luce seems to be more aimed at regulatory compliance and the Chinese market, putting pressure on the Jony Ive-designed EV.

TechRadar - Critics argue that the Luce's design deviates from Ferrari's traditional ethos, with some stating it looks like a generic EV rather than a Ferrari.

HOW:

Fast Company - The Luce's design is influenced by the constraints of electric vehicle packaging rather than traditional internal combustion engine car shapes.

(UPDATED May 26, 2026 21:28 UTC)

Jony Ive, who spent 27 years as the chief design officer at Apple, has co-designed a new electric vehicle called the Luce. However, U.S.-listed shares of Ferrari NV fell more than 6% in premarket trading following the Luce's debut, as the vehicle has faced significant criticism online for its design. Many users have expressed disappointment, suggesting that the Luce appears to prioritize regulatory compliance and the Chinese market over innovative design.

(UPDATED May 26, 2026 16:16 UTC)

Shares of Ferrari NV dropped more than 6% in premarket trading following the debut of the Luce, marking a decline of over 6% this year and approximately 27% over the past 12 months. Fast Company’s global design editor, Mark Wilson, described the Luce's interiors as the closest version of an “Apple car” the world will ever see, while auto analyst Anthony Dick from Oddo BHF noted that the Luce represents “the furthest deviation from the brand’s ethos we’ve ever seen.” The new model appears to be primarily focused on regulatory compliance and the Chinese market, which is putting additional pressure on the Jony Ive-designed electric vehicle.

(UPDATED May 26, 2026 13:53 UTC)

Ferrari has unveiled the Luce, its first electric vehicle, which features four electric engines and a 122 kWh battery, allowing it to accelerate from 0 to 60 mph in about 2.5 seconds. Co-designed by Jony Ive and Marc Newson, the Luce is priced at 550,000 euros, or roughly $640,000, and is notable for being Ferrari's first five-seater car. However, the design has faced significant criticism online, with many arguing that it strays from Ferrari's traditional ethos and resembles a more generic electric vehicle.