Trending Now - BTS Unveils Collectible Hotteok-flavored Oreo Cookies

WHO:

CNN - K-pop group BTS, Oreo, Matt Foley (Oreo’s vice president of marketing)

Fast Company - BTS, ARMY (BTS's fan base)

WHAT:

CNN - The BTS cookies will be sold in more than 80 countries, which is more than the four non-U.S. countries where Selena Gomez's horchata-inspired cookies were made available.

CNN - Oreo's VP of Marketing, Matt Foley, stated that the crossover with BTS is "much bigger than a U.S. activation."

Billboard - The collaboration marks BTS's first-ever global snack partnership.

Forbes - The cookies will feature 13 unique embossments designed by BTS, including individual member names and a BTS light stick, with three cookies that together form a hidden message for fans.

Forbes - The cookies will be available for pre-sale starting June 1 at OREO.com/UnwrapTheCollab, with a retail rollout beginning June 8, priced at $5.49 per pack.

CNN - The BTS cookies will feature 13 unique designs, including one with the names of the seven band members: RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook, as well as a design with a BTS light stick.

Fast Company - The collaboration is described as a full circle element, as BTS members grew up eating Oreos in Korea.

Billboard - Jin stated, "In Korea, there’s a national snack called hotteok. We wanted to share with everyone the kinds of dessert flavors Koreans enjoy."

Billboard - Jung Kook noted, "Hotteok is really delicious," while J-Hope added, "It really has that flavor, so it’s fascinating."

Billboard - RM mentioned, "We ate quite a lot during this song camp," referring to their recording process for their latest album.

Fast Company - The collaboration will roll out across more than 80 countries, making it one of Oreo’s largest global entertainment partnerships to date.

Forbes - The limited edition OREO x BTS Cookies will be available for pre-sale starting June 1 at OREO.com/UnwrapTheCollab, with a retail rollout beginning June 8, priced at $5.49 per pack.

CNN - The BTS cookies will feature 13 unique designs, including one with the names of the seven band members: RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook.

Forbes - The cookies will be priced at $5.49 per pack.

Billboard - This collaboration marks the first-ever global snack partnership for BTS.

Fast Company - The cookies are designed to be collectible, with the release including 13 unique embossments on top of the cookies, which is a nod to BTS's 13th anniversary.

CNN - The collaboration with BTS is described as providing an extra boost to BTS as the band retakes the global stage after a years-long hiatus.

CNN - The cookies will feature 13 unique embossments, including designs that spell out a message to fans when combined.

Fast Company - The collaboration is designed to be collectible, with the release including 13 unique embossments on the cookies, which is a nod to BTS's 13th anniversary.

Fast Company - Oreo is building an interactive fan campaign around the release, allowing fans to submit digital “love letters” to BTS beginning June 8.

CNN - BTS is releasing limited-edition hotteok-flavored Oreo cookies.

CNN - The cookies will be filled with a sweet creme that tastes like hotteok, a popular South Korean pancake.

Fast Company - The cookies feature Oreo’s first-ever purple wafers and include 13 unique embossments.

Fast Company - The release includes designs that spell out a message to fans when combined.

Fast Company - Fans can preorder the cookies beginning June 1, with retail availability starting June 8.

WHERE:

CNN - The cookies will be sold in more than 80 countries.

Fast Company - The packaging draws inspiration from Korean street markets.

WHEN:

CNN - The cookies will be on sale starting June 1.

Fast Company - Retail availability begins June 8.

WHY:

CNN - The collaboration aims to capitalize on the increasing popularity of Korean pop culture.

Fast Company - The partnership is rooted in nostalgia, as BTS members grew up eating Oreos in Korea.

HOW:

Fast Company - The packaging for the cookies draws inspiration from Korean street markets, using vibrant visuals intended to mirror the atmosphere and energy associated with those spaces.

Fast Company - Oreo is building an interactive fan campaign around the release, allowing fans to submit digital “love letters” to BTS beginning June 8 through a QR code on the packaging or the campaign website.

Fast Company - The packaging draws inspiration from Korean street markets, using vibrant visuals intended to mirror the atmosphere and energy associated with those spaces.

Billboard - BTS members noted that they wanted to share the flavors of Korean desserts, specifically mentioning hotteok as a national snack in Korea.

Fast Company - The collaboration involved BTS playing a hands-on role throughout the process, contributing to flavor inspiration, embossments, and packaging design.

CNN - The collaboration involved BTS contributing to flavor inspiration, embossments, and packaging design.

Fast Company - Oreo is building an interactive fan campaign around the release, allowing fans to submit digital “love letters” to BTS.

(UPDATED May 27, 2026 08:19 UTC)

Oreo is launching a new collaboration with BTS, marking the group's first-ever global snack partnership, with the cookies set to be sold in over 80 countries. The cookies will feature 13 unique embossments designed by BTS, including individual member names and a light stick, and will be available for pre-sale starting June 1 at OREO.com/UnwrapTheCollab, with a retail rollout beginning June 8 at a price of $5.49 per pack. The vibrant packaging draws inspiration from Korean street markets, and Oreo is also inviting fans to participate in an interactive campaign by submitting digital “love letters” to BTS starting June 8.

(UPDATED May 27, 2026 06:22 UTC)

Oreo is teaming up with BTS to launch a limited edition cookie featuring 13 unique designs, including one showcasing the names of the seven band members and another with a BTS light stick. This collaboration is particularly special for the group, as they grew up enjoying Oreos in Korea, and they aim to share beloved Korean dessert flavors like hotteok, which Jin describes as a national snack. Fans can look forward to pre-sales starting June 1 at OREO.com/UnwrapTheCollab, with the cookies hitting retail shelves on June 8 for $5.49 per pack.

(UPDATED May 26, 2026 23:21 UTC)

BTS is launching a new line of collectible cookies featuring 13 unique designs, including one that showcases the names of the seven band members: RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook. Priced at $5.49 per pack, this marks BTS's first-ever global snack partnership, with the cookies designed to celebrate the group's 13th anniversary. The vibrant packaging is inspired by Korean street markets, reflecting the lively atmosphere of those spaces, while the members expressed their desire to share the flavors of Korean desserts, highlighting hotteok as a beloved national snack.

(UPDATED May 26, 2026 17:57 UTC)

BTS is making a triumphant return to the global stage after a years-long hiatus, and their collaboration with Oreo is giving them an extra boost. This partnership includes a collectible cookie release featuring 13 unique embossments that celebrate BTS's 13th anniversary, with designs that spell out a special message for fans when combined. Fans can also participate in an interactive campaign by submitting digital “love letters” to BTS starting June 8, showcasing the band's hands-on involvement in everything from flavor inspiration to packaging design.

(UPDATED May 26, 2026 16:18 UTC)

BTS is set to release limited-edition hotteok-flavored Oreo cookies, featuring a sweet creme inspired by the popular South Korean pancake, with the cookies showcasing Oreo’s first-ever purple wafers and 13 unique embossments. Fans can preorder these special treats starting June 1, with retail availability kicking off on June 8, and the packaging draws inspiration from Korean street markets while also spelling out a message to fans when combined. This collaboration not only taps into the growing popularity of Korean pop culture but also reflects the nostalgia of BTS members, who enjoyed Oreos during their childhood in Korea, and includes an interactive fan campaign where fans can submit digital “love letters” to the group.