Trending Now - Roku Introduces Major Home Screen Redesign After Ten Years
WHO:
Deadline - Roku, a streaming platform with over 100 million streaming households.
Fast Company - Preston Smalley, Roku’s VP of product.
Fast Company - Anthony Wood, Roku's CEO.
WHAT:
TechRadar - The new home screen update includes a "Daily Scoop" row that suggests content based on topical trends.
Fast Company - The update features a new Subscriptions page that allows users to manually define which services they want to see, rather than relying solely on automatic detection.
Fast Company - The left sidebar menu has been pared down, removing sections like "Featured Free" and "Daily Trivia."
Fast Company - The new design puts recommendations of movies and TV shows at the top of the screen and adds more direct links to Roku's other menus, such as its Sports page and Live TV guide.
Fast Company - The "For You" menu, previously called "What to Watch," now includes a "Continue Watching" list and personalized recommendations.
Fast Company - Users can pin their favorite apps to the "Quick Access" panel, which also includes personalized algorithms for mixing in other items.
Fast Company - The new home screen is designed to be more dynamic, personalized, and smarter, aiming to enhance user experience by making navigation easier and more engaging.
Fast Company - The rollout for users in the United States will be "fairly near term," with testing in other markets expected to start later this year.
TechRadar - The new home screen update includes a "Daily Scoop" row that suggests content based on topical trends.
Fast Company - The update features a new Subscriptions page that allows users to manually define which services they want to see, rather than relying solely on automatic detection.
Fast Company - The left sidebar menu has been pared down, removing sections like "Featured Free" and "Daily Trivia."
TechRadar - Roku is rolling out its biggest Home Screen update in a decade, focusing on personalization and AI.
Techmeme - The new home screen includes a large "marquee" ad spot to promote apps or shows.
Deadline - The update features more relevant recommendations and faster pathways to content.
Fast Company - The redesign replaces the grid of static app tiles that has defined the platform for the past 13 years.
Fast Company - Roku achieved positive net income for the first time, earning $88 million on $4.74 billion in revenue.
Variety - Roku's new home screen is designed to be more dynamic, personalized, and smarter.
WHERE:
Fast Company - The update will arrive in waves on Roku devices in the U.S., with testing to start in other markets later this year.
WHEN:
Fast Company - Testing of the new home screen in other markets is expected to start later this year.
Fast Company - The rollout for users in the United States will be "fairly near term."
WHY:
Fast Company - The redesign aims to enhance user experience by making navigation easier and more engaging.
Fast Company - Roku is focusing on growing subscription revenue and pushing more ad-supported TV.
HOW:
Fast Company - Users can disable the new recommendation rows and Quick Access panel through the Settings menu, allowing them to restore the previous home screen layout.
Fast Company - The new design features a "Quick Access" panel that combines app suggestions and links to other parts of Roku’s interface.
Fast Company - Users can approve or disapprove of recommendations using the remote's star button.
Fast Company - Roku is promoting a "For You" menu that includes a "Continue Watching" list and personalized recommendations.
Fast Company - Users can disable the new recommendation rows and Quick Access panel through the Settings menu.
(UPDATED May 27, 2026 21:32 UTC)
Roku has announced a significant update to its home screen, introducing a "Daily Scoop" row that suggests content based on current trends, along with a new Subscriptions page that allows users to manually select their preferred services. The redesign also enhances navigation by placing recommendations for movies and TV shows at the top and streamlining the left sidebar menu, which has removed sections like "Featured Free" and "Daily Trivia." This new dynamic home screen is set to roll out to users in the United States in the near term, with testing in other markets anticipated to begin later this year.
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(UPDATED May 27, 2026 17:58 UTC)
A new home screen update is rolling out that introduces a "Daily Scoop" row, suggesting content based on current trends, along with a revamped Subscriptions page where users can choose which services to display. The left sidebar menu has been simplified by removing sections like "Featured Free" and "Daily Trivia," but users can opt out of the new recommendation rows and Quick Access panel through the Settings menu to revert to the previous layout. This update aims to enhance user experience by providing more personalized content options while still allowing for customization.
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(UPDATED May 27, 2026 16:29 UTC)
Roku is set to roll out its biggest Home Screen update in a decade, focusing on personalization and artificial intelligence to enhance user experience. The redesign will replace the traditional grid of static app tiles with a more dynamic interface that includes a "Quick Access" panel for app suggestions and personalized recommendations, while also introducing a large "marquee" ad spot to promote content. This update will begin rolling out to users in the U.S. in the near term, with testing in other markets expected to start later this year.