Trending Now - Scooter Braun Discusses Industry Feuds and Celebrity Insights
WHO:
Sportskeeda - Sydney Sweeney's boyfriend is Scooter Braun.
Variety - Scooter Braun stated, “I don’t give many interviews, especially since I retired from management and stepped down as CEO of Hybe America last year.”
Variety - Scooter Braun stated, “I was denied the chance to purchase my music outright, my entire catalog was sold to Scooter Braun’s Ithaca Holdings,” referring to Taylor Swift's situation.
Variety - Scooter Braun stated, “Sometimes you get a download,” referring to his instinct about Justin Bieber's potential.
Variety - Scooter Braun, former manager to Justin Bieber, Ariana Grande, Kanye West, and others.
The Free Press - Suzy Weiss, host of the "Second Thought" podcast.
WHAT:
The Hollywood Reporter - Documents show Travis Scott's manager coordinated with entertainment industry operatives against adversaries, including Scooter Braun, by seeking potentially discrediting information to post on a “ghost platform.”
The Free Press - Braun described his vision for Justin Bieber as “the 21st century’s answer to a young Michael Jackson.”
The Free Press - Braun stated, “If I like something, why shouldn’t millions of other people like it?” regarding his approach to music.
The Free Press - Braun off-loaded Big Machine Records for a profit in 2020.
The Free Press - Taylor Swift's father was an investor in Big Machine Records and netted around $15 million from the sale.
The Free Press - Braun described his vision for Bieber as the “21st century’s answer to a young Michael Jackson.”
The Free Press - Braun mentioned that he made early investments in tech companies including Spotify, Uber, and Dropbox.
Variety - Scooter Braun participated in a 90-minute interview on the "Second Thought" podcast.
The Free Press - Braun discovered Justin Bieber in 2007 and signed him in 2008.
The Free Press - Justin Bieber became the youngest-ever solo artist to have eight No. 1 Billboard 200 albums, breaking Elvis Presley’s record.
The Free Press - Braun has also worked with artists including Ariana Grande, J Balvin, David Guetta, Demi Lovato, and Kanye West.
The Free Press - Braun's clients sold millions of tickets to world tours.
WHERE:
The Free Press - Braun discovered Justin Bieber in Ontario, Canada.
The Free Press - Braun signed Bieber in Atlanta, Georgia.
WHEN:
The Hollywood Reporter - A redacted group chat from June 2024 became an exhibit in a court case filed by publicist Stephanie Jones.
The Free Press - Braun discovered Justin Bieber in 2007.
The Free Press - Braun signed Bieber in 2008.
The Free Press - Taylor Swift publicly criticized Braun in 2019 during her acceptance speech for Billboard’s Woman of the Decade Award.
WHY:
The Free Press - Braun noted that all the contracts Swift signed were standard for the music industry and that she was offered the opportunity to buy her masters.
The Free Press - Braun noted that the contracts Swift signed were standard for the music industry and that she was offered the opportunity to buy her masters.
The Free Press - Taylor Swift sought to buy the rights to her masters from Big Machine Records but was unable to reach an agreement.
The Free Press - Swift's catalog was sold to Braun's Ithaca Holdings without her approval, leading to her public outcry.
HOW:
The Hollywood Reporter - The proposed plan included overseeing a “forensics team” to gather intelligence and create an external campaign to influence public perception.
The Free Press - Braun noted that he “architected the transition from old-fashioned fan clubs to hyper-online fandoms” in the music industry.
The Free Press - Braun explained that he involved fans in the success of his artists, stating, “We involved them so intimately in the building that they are just as responsible for the success of these artists as I was.”
The Free Press - Braun utilized social media to cultivate and mobilize fan bases for his artists.
The Free Press - Braun offered Swift the chance to buy back her masters after acquiring Big Machine Records, but she refused due to the requirement of signing an NDA and Braun's continued profit from them.
(UPDATED May 29, 2026 19:47 UTC)
In a surprising twist, documents reveal that Travis Scott's manager coordinated with industry insiders to gather potentially damaging information against rivals, including Scooter Braun, using a so-called “ghost platform.” This information emerged from a redacted group chat that will be part of a court case filed by publicist Stephanie Jones, which dates back to June 2024. The plan involved overseeing a “forensics team” to collect intelligence and launch an external campaign aimed at shaping public perception.
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(UPDATED May 29, 2026 10:16 UTC)
Scooter Braun recently shared his thoughts in a rare interview, emphasizing that he doesn't often speak publicly since stepping down as CEO of Hybe America last year. He described his vision for Justin Bieber as “the 21st century’s answer to a young Michael Jackson” and expressed his belief that if he enjoys something, it’s likely that millions of others will too. Braun also highlighted how he played a key role in transforming traditional fan clubs into the hyper-online fandoms we see in the music industry today.
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(UPDATED May 29, 2026 04:19 UTC)
Scooter Braun has expressed his frustration over being denied the chance to purchase his music outright, highlighting that his entire catalog was sold to his company, Ithaca Holdings. In 2020, Braun sold Big Machine Records for a profit, a transaction that also benefited Taylor Swift's father, who reportedly made around $15 million from the sale as an investor. Braun emphasized that all contracts Swift signed were standard in the music industry and mentioned that she was given the opportunity to buy her masters.
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(UPDATED May 29, 2026 01:37 UTC)
Scooter Braun recently shared his instinct about Justin Bieber's potential, describing him as the “21st century’s answer to a young Michael Jackson.” He also highlighted his early investments in tech companies like Spotify, Uber, and Dropbox, while addressing the standard nature of the contracts Taylor Swift signed, which included an opportunity for her to buy her masters. Braun emphasized the importance of fan involvement in the success of his artists, stating that they are just as responsible for that success as he is.
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(UPDATED May 28, 2026 23:23 UTC)
Scooter Braun, known for managing stars like Justin Bieber and Ariana Grande, recently participated in a 90-minute interview on the "Second Thought" podcast hosted by Suzy Weiss. Braun discovered Bieber in Ontario, Canada, and signed him in Atlanta, Georgia, leading to Bieber becoming the youngest solo artist to achieve eight No. 1 Billboard 200 albums, breaking a record previously held by Elvis Presley. The conversation also touched on Taylor Swift's public criticism of Braun after her catalog was sold to his Ithaca Holdings without her approval, which sparked a significant outcry from the artist.