Trending Now - Ferrari's First EV Faces Backlash Over Design Missteps
WHO:
Fortune - Luca di Montezemolo expressed that he hesitated to share his opinion on the Luce, stating, “If I say what I think, I’d cause harm to Ferrari.”
Fortune - Luc Poirier, a Montreal-based owner of 40 Ferraris, commented, “Oh boy, how ugly she is. How (do you) justify a 400,000 to 500,000 price for this? Unbelievable.”
The Verge - Derek Jenkins, SVP of Design and Brand at Lucid
The Verge - Raphael Zammit, chair of transportation design at the College for Creative Studies in Michigan
Fortune - Luca di Montezemolo, former president and chairman of Ferrari
Fortune - Benedetto Vigna, CEO of Ferrari
Fortune - Sergio Mattarella, Italian President
Fortune - Pope Leo XIV
WHAT:
Fortune - Ferrari's shares dropped as much as 8% on the Milan Stock Exchange due to negative commentary about the Luce.
Fortune - The Luce is priced at 550,000 euros ($640,000).
The Verge - Ferrari's first electric vehicle, the Luce, costs over $640,000.
The Verge - The Luce is the longest Ferrari ever built and is a five-seater.
Fortune - The Luce has been criticized online, with memes comparing it to a vacuum cleaner and a Nissan Leaf.
Fortune - Ferrari's shares dropped as much as 8% on the Milan Stock Exchange due to negative commentary about the Luce.
Fortune - The Luce is expected to go from 0 to 62 miles per hour in 2.5 seconds and have a battery capacity of 122 kWh with a range of 323 miles.
WHERE:
The Verge - The Luce was unveiled in Rome.
Fortune - The Luce was inspected by Italian President Sergio Mattarella and posed next to Pope Leo XIV in Rome.
WHEN:
Fortune - Ferrari announced its entry into the EV market in the autumn of the previous year.
Fortune - Ferrari expects that by 2030, 20% of its car models will be fully electric.
WHY:
The Verge - The backlash against the Luce is intensified by the current economic and political climate, according to Stephanie Brinley, an automotive analyst at S&P Global Mobility.
The Verge - The backlash against the Luce is attributed to current wealth inequality and corporate excess.
The Verge - Ferrari aims to expand its presence in China, where electric vehicles are mainstream.
Fortune - Luca di Montezemolo expressed concern that the Luce risks "the destruction of a myth" associated with Ferrari.
HOW:
The Verge - The Luce features a design that has been criticized for lacking visual identity, with Raphael Zammit stating, “It is brutally bland, actually. It really does look as if it was designed by AI.”
The Verge - The Luce features a design that includes a low stance and a unique S-duct instead of a traditional grille.
Fortune - The interior of the Luce was designed by former Apple design chief Jony Ive and his collective LoveFrom.
(UPDATED May 29, 2026 19:49 UTC)
Ferrari's shares have taken a hit, dropping as much as 8% on the Milan Stock Exchange, largely due to negative feedback surrounding their new model, the Luce, which is priced at 550,000 euros, or about $640,000. Luca di Montezemolo expressed his reluctance to share his thoughts on the Luce, fearing it could harm Ferrari, while Luc Poirier, a Montreal-based owner of 40 Ferraris, criticized its appearance, questioning the justification for its hefty price tag. The backlash against the Luce is further fueled by the current economic and political climate, with analysts noting its design has been described as "brutally bland" and lacking a distinct visual identity.
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(UPDATED May 29, 2026 18:05 UTC)
Ferrari has unveiled its first electric vehicle, the Luce, in Rome, which is priced at over $640,000 and is the longest Ferrari ever built, accommodating five passengers. The Luce has faced significant backlash online, with critics comparing its design to a vacuum cleaner and a Nissan Leaf, leading to an 8% drop in Ferrari's shares on the Milan Stock Exchange. Designed by former Apple design chief Jony Ive, the Luce boasts impressive specs, including a 0 to 62 miles per hour acceleration in just 2.5 seconds and a battery range of 323 miles, as Ferrari aims to have 20% of its models fully electric by 2030.