Trending Now - Uber Introduces Shuttle Services for FIFA World Cup Venues

WHO:

Fast Company - Uber Technologies is the company introducing new features for the FIFA World Cup.

Engadget - Fans attending the FIFA World Cup matches are the target audience for Uber's new offerings.

WHAT:

Fast Company - Uber announced a new suite of features, including Uber Shuttle services at four World Cup venues in the United States.

Fast Company - Uber is offering a Travel Pass that allows users to secure savings on rides and Eats orders.

Fast Company - Uber is providing a 30% discount on the next ride for users whose favorite team is eliminated from the tournament, up to $7 in the U.S. and Canada.

Fast Company - Enhanced “smart wayfinding” will be available, providing in-app directions within certain buildings.

WHERE:

Fast Company - The Uber Shuttle services will operate at four World Cup venues in the United States, specifically in San Francisco, Seattle, Los Angeles, and Atlanta.

Fast Company - The smart wayfinding feature will be available in host city airports in the U.S., Canada, and Mexico.

WHEN:

Fast Company - The FIFA World Cup is set to take place next month.

WHY:

Fast Company - The new features aim to assist millions of soccer fans traveling to the World Cup, making navigation easier and allowing fans to focus on enjoying the matches.

HOW:

Fast Company - The smart wayfinding feature will provide on-the-ground directions from seats to Uber pickup zones within stadiums.

(UPDATED May 30, 2026 01:36 UTC)

Uber is rolling out a new suite of features designed to enhance the experience for fans attending the FIFA World Cup next month, including Uber Shuttle services at venues in San Francisco, Seattle, Los Angeles, and Atlanta. The offerings also include a Travel Pass for savings on rides and Eats orders, a 30% discount for users whose favorite team is eliminated, and enhanced smart wayfinding to help navigate within stadiums and airports. These innovations aim to assist millions of soccer fans traveling to the tournament, allowing them to focus on enjoying the matches.