Trending Now - Xbox to Revamp Marketing Amid Fan Outcry Over Rival Logos

WHO:

Windows Central - Xbox Chief Content Officer Matt Booty confirmed the inclusion of competitor logos in Xbox showcases.

Eurogamer - Xbox CEO Asha Sharma admitted the decision to include rival logos was a mistake.

Eurogamer - Podcast co-host Jeff Rubenstein emphasized Xbox's commitment to transparency regarding multi-platform games.

WHAT:

Windows Central - Microsoft will continue showing PlayStation, Switch, and Steam logos during its Xbox Showcase on June 7.

Eurogamer - Asha Sharma stated that the inclusion of competitor logos will be "adjusted" for future Xbox showcases.

Eurogamer - Xbox was rebranded as XBOX after a poll showed 65% of 19,000 votes favored the new branding.

Eurogamer - Microsoft reported that cutting the price of Xbox Game Pass has led to growth in acquisitions and improved retention.

WHERE:

Windows Central - The Xbox Showcase will take place on the Xbox platform.

WHEN:

Windows Central - The Xbox Showcase is scheduled for June 7.

Eurogamer - Asha Sharma's comments about the logo decision were made on May 30.

WHY:

Windows Central - The backlash from fans is rooted in a lack of trust in Microsoft's intentions for Xbox's future.

Eurogamer - Asha Sharma acknowledged the feedback from fans and took accountability for the decision to include rival logos.

HOW:

Eurogamer - Asha Sharma communicated the decision to adjust future showcases via a post on X/Twitter.

(UPDATED June 1, 2026 14:58 UTC)

In a recent announcement, Xbox Chief Content Officer Matt Booty confirmed that competitor logos will continue to be featured during the upcoming Xbox Showcase on June 7, while CEO Asha Sharma admitted that including these logos was a mistake and promised adjustments for future events. The decision to show PlayStation, Switch, and Steam logos has sparked backlash from fans, leading to concerns about trust in Microsoft's direction for Xbox, which Sharma acknowledged in a post on X/Twitter. Additionally, Microsoft reported that reducing the price of Xbox Game Pass has positively impacted both acquisitions and retention rates.