Trending Now - Stephen Curry Secures Major 10-year Sneaker Deal With Li-ning

WHO:

Sportskeeda - ESPN's Shams Charania reported on the signing of the deal.

RealGM Basketball - Stephen Curry chose Li-Ning over offers from other companies based both in the United States and abroad.

Sportskeeda - Stephen Curry, Golden State Warriors star

NY Post - Stephen Curry, Li-Ning

WHAT:

CNN - Curry stated in a video on his Instagram, “This is a partnership of a lifetime.”

CNN - The deal with Li-Ning is expected to further boost the brand’s popularity in China and help expand its market share in the US.

CNN - The deal includes plans to launch Curry Brand stores in both the United States and China.

CNN - Li-Ning was started in 1990 by Chinese gymnast and Olympic gold medalist Li Ning.

CNN - Li-Ning has cultivated its own elite NBA roster, featuring Jimmy Butler and Dwyane Wade.

CNN - Anta has opened its first North American flagship store in Beverly Hills.

CNN - Curry stated, “This is bigger than a shoe deal, bigger than a signature series. This is a partnership of a lifetime.”

CNN - The deal with Li-Ning is expected to further boost the brand’s popularity in China and help expand its market share in the US.

CNN - Li-Ning's revenue last year was $4.3 billion, with over 98% coming from the domestic market.

CNN - Curry has traveled to China seven times, with his most recent tour to Chongqing occurring last August.

CNN - Anta, another Chinese sportswear conglomerate, signed a lifetime partnership with Klay Thompson earlier this year.

RealGM Basketball - Curry's deal with Li-Ning includes a full golf line, expanding the product offerings under the Curry Brand.

RealGM Basketball - Curry has expressed interest in continuing his playing career into his 40s.

Sportskeeda - NBA fans reacted to Curry's deal, with comments like "Deal better be worth a billion."

RealGM Basketball - Curry has interest in signing a multi-year extension with the Golden State Warriors this offseason.

RealGM Basketball - Curry's deal with Li-Ning is described as "massive."

RealGM Basketball - The endorsement contract with Li-Ning is described as significant.

Sportskeeda - Stephen Curry signed a shoe endorsement deal with Li-Ning.

NY Post - The deal is a 10-year agreement that includes basketball footwear, apparel, athleisure products, and a dedicated golf line.

WHERE:

NY Post - The deal is associated with the global expansion of Curry Brand.

WHEN:

NY Post - The announcement of the deal occurred on a Monday.

WHY:

Fox News - The signing of Curry with Li-Ning raises questions about the NBA's ties to China.

RealGM Basketball - Curry's decision to sign with Li-Ning follows a mutual parting of ways with Under Armour, which was announced in November.

RealGM Basketball - Curry's decision to sign with Li-Ning follows a mutual parting of ways with Under Armour announced in November.

NY Post - The deal aims to take Curry Brand global after leaving Under Armour.

HOW:

RealGM Basketball - The deal allows Curry to sign both male and female athletes under his brand.

RealGM Basketball - The deal includes the ability for Curry to sign both male and female athletes under his brand.

NY Post - The agreement allows Curry to sign other athletes under the Curry Brand.

(UPDATED June 2, 2026 16:22 UTC)

In an exciting new partnership, Curry announced on his Instagram that he has teamed up with Li-Ning, calling it "a partnership of a lifetime." This deal is expected to enhance the brand's popularity in China and expand its market share in the United States, with plans to launch Curry Brand stores in both countries. Li-Ning, founded in 1990 by Olympic gold medalist Li Ning, has also built an impressive roster of NBA athletes, including Jimmy Butler and Dwyane Wade, while Anta has just opened its first North American flagship store in Beverly Hills.

(UPDATED June 2, 2026 12:17 UTC)

Stephen Curry has announced a significant partnership with Li-Ning, describing it as “bigger than a shoe deal, bigger than a signature series,” and emphasizing that this is a partnership of a lifetime. This collaboration is expected to enhance the brand's popularity in China and expand its market share in the United States, following Li-Ning's impressive revenue of $4.3 billion last year, with over 98% of that coming from the domestic market. Curry, who has traveled to China seven times, most recently visiting Chongqing last August, joins other NBA stars like Klay Thompson, who signed a lifetime partnership with Anta earlier this year.

(UPDATED June 2, 2026 08:24 UTC)

In a significant development for the Curry Brand, Steph Curry has signed a deal with Li-Ning that includes a full golf line, expanding his product offerings. Additionally, Curry has shared his desire to continue his playing career into his 40s, showing his commitment to the game. This combination of business expansion and longevity in his career highlights Curry's ongoing influence in both basketball and sports apparel.

(UPDATED June 2, 2026 06:29 UTC)

NBA fans are buzzing about Stephen Curry's new deal, with some comments suggesting the agreement better be worth a billion. This signing with Li-Ning has sparked discussions regarding the NBA's connections to China. As the conversation unfolds, many are eager to see how this partnership will impact the league and its global presence.

(UPDATED June 2, 2026 04:19 UTC)

In a significant move for the NBA star, ESPN's Shams Charania has reported that Steph Curry is interested in signing a multi-year extension with the Golden State Warriors this offseason. Following a mutual parting of ways with Under Armour announced in November, Curry has also secured a massive deal with Li-Ning, which will enable him to sign both male and female athletes under his brand. This new partnership marks a pivotal moment in Curry's career as he continues to expand his influence in the sports world.

(UPDATED June 2, 2026 01:43 UTC)

Stephen Curry has made a significant move by signing an endorsement contract with Li-Ning, choosing them over offers from various companies in the U.S. and abroad. This decision comes after his mutual parting of ways with Under Armour was announced in November. The deal not only highlights Curry's brand but also allows him to sign both male and female athletes under his name.

(UPDATED June 1, 2026 23:29 UTC)

Stephen Curry, the star of the Golden State Warriors, has signed a significant shoe endorsement deal with Li-Ning that spans ten years. This agreement not only covers basketball footwear and apparel but also includes athleisure products and a dedicated golf line, all aimed at expanding the reach of Curry Brand globally after his departure from Under Armour. Additionally, the deal allows Curry to sign other athletes under the Curry Brand, marking a new chapter in his career.