Trending Now - Meta Introduces 'series' Feature for Episodic Reels on Platforms

WHO:

Techmeme - Meta is the organization testing the new feature.

TechCrunch - Select creators on Instagram and Facebook are involved in using the Series feature.

WHAT:

Techmeme - Meta is testing a Series feature that allows creators to make episodic Reels.

TechCrunch - The Series feature will place Reels in a dedicated hub on creators' profiles, utilizing both old and new Reels.

TechCrunch - Meta is considering ways to monetize the Series feature but has not provided specifics.

WHERE:

Techmeme - The Series feature is being tested on Instagram and Facebook.

WHY:

Techmeme - The purpose of the Series feature is to make it easier for users to keep up with serialized content.

HOW:

Techmeme - The Series feature will organize episodic Reels in a dedicated hub on user profiles.

(UPDATED June 2, 2026 21:53 UTC)

Meta is currently testing a new Series feature that allows creators to produce episodic Reels on Instagram and Facebook. This feature will organize both old and new Reels into a dedicated hub on creators' profiles, making it easier for users to follow serialized content. While Meta is exploring potential monetization options for the Series feature, specific details have yet to be revealed.