Ford Unveils Powerful Bronco to Compete With Land Rover Defender

WHO:

CarBuzz - Ford Motor Company is the manufacturer of the Bronco.

Motor1.com - Ford has partnered with Filson, an outdoor gear company, to create the Bronco Filson.

WHAT:

CarBuzz - Ford is launching the Bronco Filson for the 2027 model year.

CarBuzz - The Bronco Filson features a turbocharged 3.0-liter V6 engine, which is different from the engine in the Bronco Raptor.

Motor1.com - The Bronco Filson comes standard with the Sasquatch Package, which includes 35-inch tires, front and rear locking differentials, and high-performance Fox shocks.

Motor1.com - The Bronco Filson will feature a unique front grille finish, painted mirror caps, and exclusive trail sights.

CarBuzz - The Bronco Filson will include upgraded comfort features such as ventilated front seats, heated rear seats, and a Bang & Olufsen sound system.

CarBuzz - The Bronco Filson will be available in two exclusive colors: Field Green Metallic and Iron Sands Copper Metallic.

WHERE:

CarBuzz - The Bronco Filson will be available for order through Ford dealerships.

WHEN:

CarBuzz - Ford will start taking orders for the Bronco Filson in the fall.

Motor1.com - The Bronco Filson is expected to go on sale early next year.

WHY:

CarBuzz - Ford aims to compete in the luxury off-road SUV market, which is currently dominated by brands like Land Rover and Mercedes-Benz.

HOW:

CarBuzz - The Bronco Filson features improved sound-deadening measures, including enhanced seals around doors and roof panels, aerodynamic adjustments, and acoustic glass to reduce wind and road noise.

Motor1.com - The Bronco Filson includes Filson-inspired storage bags integrated into the doors and optional ones for the cargo areas.

(UPDATED June 4, 2026 17:56 UTC)

Ford is set to launch the Bronco Filson for the 2027 model year, featuring a turbocharged 3.0-liter V6 engine and the Sasquatch Package, which includes 35-inch tires and high-performance Fox shocks. This new model will offer upgraded comfort features like ventilated front seats and a Bang & Olufsen sound system, along with unique design elements such as a special front grille finish and exclusive colors. Orders for the Bronco Filson will begin in the fall, with sales expected to start early next year through Ford dealerships.