Lavazza Launches All-coffee Pods, Challenging Keurig's Dominance

WHO:

CNET - Lavazza, a 131-year-old Italian coffee brand, has launched a new product called Tablì.

Fast Company - Daniele Foti, VP of marketing for Lavazza North America, discusses the new product.

Fast Company - Jon Moss, managing director of L.E.K. Consulting, comments on the sustainability of coffee pods.

Fast Company - Alfonso Gonzalez Loeschen, global CEO of Nespresso, speaks about sustainability in coffee.

WHAT:

CNET - Lavazza debuted Tablì, a 100% coffee tab with no plastic capsule, individual wrapping, or coating.

Fast Company - The Tablì system is designed to reduce plastic waste in single-serve coffee.

Fast Company - Nearly 9.4 billion single-serve coffee pods are sold annually in the U.S. market.

Fast Company - Lavazza aims to double its revenue to $1 billion in the North American market by 2029.

Fast Company - The Tablì machine is priced at $99.99 and includes a milk frother and a 60-count variety pod collection.

WHERE:

CNET - The Tablì system hits the U.S. market.

WHEN:

Fast Company - Lavazza's Tablì system is expected to help the company reach its revenue goal by 2029.

WHY:

Fast Company - The innovation aims to bridge the gap between convenience and the multisensory experience of using ground or bean coffee.

Fast Company - There is a rising consumer consciousness regarding the sustainability of single-serve coffee pods.

HOW:

Fast Company - The Tablì tabs were developed over five years of research and development by a team of trained baristas and experts.

Fast Company - Lavazza's Tablì system required more than 15 patents for its innovation.

(UPDATED June 8, 2026 14:17 UTC)

Lavazza, the iconic Italian coffee brand with over a century of history, has introduced a groundbreaking product called Tablì, which is a 100% coffee tab designed to eliminate plastic waste from single-serve coffee. The Tablì system, hitting the U.S. market, aims to bridge the gap between convenience and the rich experience of using ground or bean coffee, and it comes with a price tag of $99.99, including a milk frother and a collection of 60 variety pods. With nearly 9.4 billion single-serve coffee pods sold annually in the U.S., Lavazza is targeting a revenue goal of $1 billion in North America by 2029, supported by over five years of research and development that resulted in more than 15 patents for this innovative system.