Regulators to Investigate Kalshi Following BBB Advertising Concerns

WHO:

Cointelegraph - BBB (Better Business Bureau) is the advertising watchdog involved in the inquiry.

ReadWrite - Kalshi Inc. is the prediction market platform being referred to regulators.

WHAT:

Cointelegraph - BBB escalated its review of Kalshi after the company declined to participate in an inquiry.

ReadWrite - BBB National Programs announced it will refer Kalshi Inc. to regulatory authorities.

WHY:

Cointelegraph - The inquiry is focused on influencer disclosure practices related to Kalshi's advertising.

HOW:

ReadWrite - The referral to regulatory authorities follows Kalshi's decision to not engage in the review process initiated by BBB.

(UPDATED June 9, 2026 19:46 UTC)

The Better Business Bureau has escalated its review of Kalshi Inc., the prediction market platform, after the company declined to participate in an inquiry. As a result, BBB National Programs announced it will refer Kalshi to regulatory authorities, focusing on influencer disclosure practices related to the company's advertising. This referral comes after Kalshi chose not to engage in the review process initiated by the BBB.