Openai and Visa Collaborate on Ai-driven Online Purchases

WHO:

Techmeme - OpenAI and Visa Inc. are collaborating on AI-driven online purchases.

Fast Company - Jack Forestell is Visa's chief product and strategy officer.

WHAT:

Fast Company - Visa's new initiatives include a focus on "agentic commerce" or AI-assisted commerce, which Visa has been developing for over a year.

Fast Company - Jack Forestell stated that while consumers are comfortable using AI for product research, none in a recent audience raised their hands when asked if they had used AI to complete a purchase.

AP News - Visa's collaboration with OpenAI will allow AI agents to initiate Visa payments within user-defined permissions and controls.

AP News - Instant Checkout, OpenAI's previous e-commerce feature, charged merchants 4% of the transaction's value, which was considered too expensive by merchants.

AP News - Visa will implement guardrails such as spending limits, required approval steps, and approved merchants to protect consumers and minimize fraud.

Techmeme - Visa and OpenAI are exploring enterprise applications for AI-driven payments as part of their collaboration.

Fast Company - Visa unveiled a slate of new AI, tokenization, and stablecoin initiatives designed to ensure that as AI transforms commerce, Visa cards remain the preferred way to pay.

Fast Company - Visa is launching an agentic directory, a registry of verified merchants and AI agents.

AP News - Visa's collaboration with OpenAI will allow users to link their Visa cards to ChatGPT to shop and make it easier for merchants to accept transactions initiated by agents.

AP News - Instant Checkout, OpenAI's previous e-commerce attempt, was retired in March after being deemed prone to errors and not widely adopted due to high fees.

AP News - Visa's collaboration with OpenAI allows AI agents to independently shop and complete transactions on behalf of users at potentially any merchant that accepts Visa.

AP News - Visa's previous attempts at this technology were limited to a single retailer or a small set of enrolled merchants.

AP News - Jack Forestell, Visa's chief product and strategy officer, provided an example of ChatGPT finding and purchasing wireless headphones under $150 on behalf of a customer.

AP News - Visa will implement guardrails such as spending limits, required approval steps, and approved merchants to protect consumers and minimize fraud.

ABC News - Visa is embedding its payment network into ChatGPT, allowing the chatbot to shop and complete transactions for users.

Bitcoinist - Mastercard has launched Agent Pay for AI, a new protocol designed to enable artificial intelligence agents to pay each other and send micropayments.

Techmeme - OpenAI and Visa are allowing AI agents to make purchases online after users give their permission.

Fast Company - Visa unveiled new AI, tokenization, and stablecoin initiatives at the Visa Payments Forum 2026.

Fast Company - Visa is launching an agentic directory, a registry of verified merchants and AI agents.

WHERE:

Fast Company - The Visa Payments Forum 2026 took place in an unspecified location.

WHEN:

Fast Company - Visa Payments Forum 2026 occurred this week.

WHY:

Fast Company - Visa believes that AI shopping could strengthen the role of credit cards rather than weaken it.

Fast Company - Visa identified the potential for AI-powered shopping over a year ago as search tools became more conversational.

Fast Company - Consumer trust is a significant obstacle preventing AI-powered commerce from becoming mainstream.

HOW:

Fast Company - Visa is adding more information to payment tokens, including data about who initiated a transaction, where it originated, and whether an AI agent was involved.

AP News - OpenAI will provide the technology for agents to interact, make decisions, and initiate purchases through ChatGPT, while Visa will handle payment authorization and fraud monitoring.

Bitcoinist - The new protocol by Mastercard stores the permissions that humans grant their AI agents on Polygon, a blockchain network built on top of Ethereum.

Fast Company - Visa is adding more information to payment tokens, including data about who initiated a transaction and whether an AI agent was involved.

Fast Company - Visa is building technology to make AI purchases feel as secure as traditional card transactions.

Fast Company - Visa's strategy involves ensuring that every transaction requires authorization, fraud controls, and may require dispute resolution.

(UPDATED June 11, 2026 16:21 UTC)

Visa is making strides in AI-assisted commerce, a concept they refer to as "agentic commerce," which has been in development for over a year. In a recent discussion, Jack Forestell noted that while consumers are comfortable using AI for product research, none indicated they had used AI to complete a purchase. As part of their collaboration with OpenAI, Visa plans to implement features that allow AI agents to initiate payments while ensuring consumer protection through spending limits and approval steps.

(UPDATED June 11, 2026 10:12 UTC)

Visa has announced a series of new initiatives focused on AI, tokenization, and stablecoins, aiming to keep Visa cards as the preferred payment method as commerce evolves. The company is launching an agentic directory, which will serve as a registry of verified merchants and AI agents, and is collaborating with OpenAI to allow users to link their Visa cards to ChatGPT for easier shopping experiences. Additionally, Visa plans to enhance payment tokens with more detailed information about transaction origins and the involvement of AI agents, following the retirement of OpenAI's Instant Checkout due to its high fees and error-prone nature.

(UPDATED June 10, 2026 23:38 UTC)

Visa has announced a groundbreaking collaboration with OpenAI that allows AI agents to shop and complete transactions on behalf of users at any merchant that accepts Visa. Previously, Visa's attempts at this technology were limited to a single retailer or a small group of enrolled merchants, but now, with the help of OpenAI, customers can have AI, like ChatGPT, find and purchase items such as wireless headphones under $150. To ensure consumer protection and reduce fraud, Visa will implement guardrails including spending limits, required approval steps, and a list of approved merchants.

(UPDATED June 10, 2026 21:48 UTC)

Visa is taking a significant step by embedding its payment network into ChatGPT, enabling the chatbot to shop and complete transactions on behalf of users. Meanwhile, Mastercard has introduced Agent Pay for AI, a new protocol that allows artificial intelligence agents to transact with each other and send micropayments. This innovative protocol stores the permissions granted by humans to their AI agents on Polygon, a blockchain network built on Ethereum.

(UPDATED June 10, 2026 19:53 UTC)

OpenAI and Visa are teaming up to enable AI agents to make online purchases with user permission, marking a significant step in the evolution of digital commerce. At the Visa Payments Forum 2026, Visa introduced new initiatives focused on AI, tokenization, and stablecoins, along with plans for an agentic directory that will serve as a registry for verified merchants and AI agents. Visa believes that enhancing the shopping experience with AI could actually bolster the role of credit cards, despite consumer trust being a major hurdle for mainstream adoption of AI-powered commerce.