Instagram Introduces Customization Options for Your Feed

WHO:

Engadget - Instagram, Adam Mosseri (Instagram boss)

WHAT:

The Verge - Instagram has previously launched the "Your Algorithm" feature for the Reels feed and the Explore page before expanding it to the main feed.

The Verge - Adam Mosseri stated, “This is the start of something bigger than a feature,” indicating a broader vision for user agency on the platform.

The Verge - Mosseri emphasized that algorithmic recommendations have a “cost” in terms of user agency, stating, “the system learns from what you tap, watch, and share, but you don’t really get to tell it what you want.”

Engadget - Instagram has expanded its algorithm personalization features to its main feed.

The Verge - Instagram is introducing the "Your Algorithm" feature, allowing users to see and change topics of interest across major parts of Instagram.

The Verge - Mosseri stated that the feature will currently only surface topics, with plans to support requests for people, moods, vibes, content types, and more in the future.

The Verge - Mosseri described the introduction of this feature as the start of something bigger than just a feature.

WHY:

The Verge - Mosseri believes it is in Instagram's best interest to empower users to shape their experience on the platform, providing them with a meaningful amount of agency over the products they use.

The Verge - Mosseri noted that algorithmic recommendations have a "cost" in terms of user agency, as interactions with the system have become one-sided.

HOW:

The Verge - Instagram is utilizing large language models (LLMs) to analyze content clusters and describe them in understandable language, allowing users to communicate their preferences to the system.

(UPDATED June 11, 2026 01:45 UTC)

Instagram is expanding its "Your Algorithm" feature, which has already been available for the Reels feed and Explore page, to the main feed, marking a significant shift in user interaction. Adam Mosseri highlighted that this initiative is just the beginning of a larger vision for enhancing user agency on the platform, while also noting that algorithmic recommendations come with a cost, as users often lack control over what the system learns from their interactions. To address this, Instagram is employing large language models to help users articulate their preferences more clearly, making it easier for the algorithm to understand their desires.

(UPDATED June 10, 2026 23:40 UTC)

Instagram has rolled out new personalization features for its main feed, allowing users to see and adjust topics of interest through a new tool called "Your Algorithm." Adam Mosseri, the head of Instagram, explained that while the feature currently focuses on topics, future updates will enable users to customize their experience further by selecting preferences related to people, moods, and content types. To enhance this experience, Instagram is leveraging large language models to analyze content and help users articulate their preferences more effectively.