Threads Hits 500M Users, Unveils Personalization Features

WHO:

Techmeme - Meta is the organization behind Threads.

Engadget - Threads is a competitor to Twitter (now X).

WHAT:

Techmeme - Threads has reached 500 million monthly active users (MAUs).

Techmeme - A new feature called "Your Algo" has been added, allowing users to control their feed.

TechCrunch - Communities feature has been brought out of beta.

WHEN:

Techmeme - Threads was launched nearly three years ago.

HOW:

Techmeme - The "Your Algo" tool enables users to personalize their content feed.

(UPDATED June 16, 2026 12:37 UTC)

Meta's Threads has reached an impressive milestone with 500 million monthly active users, solidifying its position as a competitor to Twitter, now known as X. The platform has introduced a new feature called "Your Algo," which allows users to personalize their content feed, and the Communities feature has officially been launched out of beta. Threads, which debuted nearly three years ago, continues to evolve and enhance user experience.