Verizon Launches Affordable Plans and Loyalty Program to Gain Customers

WHO:

CNET - Verizon is the organization launching new plans.

Bloomberg Markets - Verizon is competing against other US wireless carriers.

WHAT:

Variety - Verizon plans to eliminate activation and upgrade fees for customers who have already paid for phone service as part of a new "Simplicity Plan."

Variety - Verizon will offer new promotions that include a return on dollars spent.

CNET - Verizon's new plans offer the highest data speeds.

CNET - The plans include options for subscribers to upgrade their phones every year.

Bloomberg Markets - Verizon has introduced a loyalty program as part of its strategy to attract customers.

WHERE:

Bloomberg Markets - The competition is taking place among US wireless carriers.

WHY:

Bloomberg Markets - The introduction of discounted plans and a loyalty program is part of Verizon's strategy to gain customers in a competitive market.

HOW:

CNET - Verizon's new loyalty program includes weekly perks and significant giveaways to reward longtime subscribers.

CNET - Verizon is debuting discounted plans specifically aimed at new subscribers.

(UPDATED June 16, 2026 16:26 UTC)

Verizon is set to eliminate activation and upgrade fees for customers who have already paid for phone service as part of a new "Simplicity Plan." The company will also roll out new promotions that promise a return on dollars spent, along with a loyalty program featuring weekly perks and significant giveaways to reward longtime subscribers. These changes aim to enhance the customer experience and strengthen loyalty among its user base.

--

(UPDATED June 16, 2026 14:46 UTC)

Verizon is launching new plans that promise the highest data speeds and include options for subscribers to upgrade their phones every year, all part of a strategy to attract customers in a competitive market. To further entice new subscribers, Verizon is also introducing discounted plans and a loyalty program. This move comes as Verizon competes against other US wireless carriers to gain an edge in the industry.