Samsung Unveils Spider-man Tracker for Summer Adventures

WHO:

CNET - Samsung Electronics America, Jacob Batalon (actor playing Ned Leeds), Keena Grigsby (chief marketing officer and vice president of mobile experience at Samsung Electronics America), Jeffrey Godsick (executive vice president, global partnerships, at Sony Pictures Entertainment)

Variety - Sony Pictures Entertainment

WHAT:

CNET - Samsung has created an interactive fan site tied to the upcoming film "Spider-Man: Brand New Day."

Variety - The film features Samsung Galaxy phones used by the character Ned Leeds to track Spider-Man.

Variety - Spider-Man uses a Galaxy Z Flip, while Ned Leeds uses a Galaxy Z Fold and a Galaxy Watch.

Variety - "Brand New Day" is expected to hit theaters on July 31.

Variety - Samsung will launch a real-time interactive experience called the "Spidey Tracker" on a custom website.

WHERE:

Variety - The interactive experience can be accessed at SpideyTracker.com and on X @SpideyTracker.

Variety - Spider-Man sightings may occur at live events, venues, and Samsung Experience Stores.

WHEN:

Variety - The "Spidey Tracker" experience is set to launch on a Wednesday prior to the film's release.

WHY:

Variety - The collaboration aims to showcase how Samsung Galaxy technology integrates into the Spider-Man storytelling world and enhances community connection.

HOW:

Variety - The interactive experience will feature cast appearances, interviews, "Easter eggs," content drops, and opportunities for fans to engage with the Spider-Man universe.

(UPDATED June 16, 2026 23:30 UTC)

Samsung Electronics America has announced the launch of an interactive fan site tied to the upcoming film "Spider-Man: Brand New Day," which is set to hit theaters on July 31. The site, called the "Spidey Tracker," will offer fans a real-time interactive experience featuring cast appearances, interviews, and opportunities to engage with the Spider-Man universe, and it can be accessed at SpideyTracker.com and on X @SpideyTracker. In the film, the character Ned Leeds, played by Jacob Batalon, will use Samsung Galaxy phones to track Spider-Man, showcasing how Samsung technology enhances the storytelling experience.