Survey Reveals 60% of Americans Dislike AI in Brand Messaging

WHO:

Techmeme - WordPress VIP conducted the survey.

WHAT:

TechRadar - A survey claims that shoppers and customers prefer brands that sound more "human" and only want to use AI as a discovery layer, similar to Google.

Techmeme - 60% of US consumers reported that the inclusion of "AI" in a brand's messaging is a turnoff.

TechCrunch - 86% of consumers indicated they always or sometimes check the original source after seeing an AI summary.

WHERE:

Techmeme - The survey was conducted among US consumers.

WHY:

Techmeme - The report suggests that earning consumers' trust is more challenging than being cited by AI.

HOW:

TechCrunch - The survey highlights consumer wariness towards AI-generated answers, despite companies viewing AI search as an important referral channel.

(UPDATED June 17, 2026 12:23 UTC)

A recent survey from TechRadar reveals that shoppers and customers are leaning towards brands that sound more "human" in their interactions. The findings suggest that while consumers appreciate the role of AI, they prefer to use it primarily as a discovery layer, much like they do with Google. This shift indicates a growing desire for more personal connections in the shopping experience.

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(UPDATED June 17, 2026 06:45 UTC)

A recent survey conducted by WordPress VIP reveals that 60% of US consumers find the inclusion of "AI" in a brand's messaging off-putting. Additionally, 86% of consumers reported that they always or sometimes check the original source after encountering an AI summary, indicating a significant level of skepticism towards AI-generated content. The findings suggest that building trust with consumers is becoming increasingly difficult, even as companies see AI search as a valuable referral channel.