Asia-pacific Screen Industry Poised for $200 Billion Boom by 2031
WHO:
Deadline - Vivek Couto is the CEO of Media Partners Asia.
Variety - Vivek Couto is the executive director of Media Partners Asia.
WHAT:
Variety - Executives from Netflix, Prime Video, Disney, and Warner Bros. Discovery emphasized that Asian intellectual property (IP) and local storytelling are now considered the streaming industry's most valuable global assets.
Variety - Prime Video is expanding its ecosystem strategy to become a unified entertainment destination across Asia-Pacific.
Variety - Gaurav Gandhi, VP of APAC and ANZ at Prime Video, described the Asia-Pacific region as a powerful market for entertainment.
Deadline - The Asia Pacific screen economy is projected to grow from $179 billion this year to $200 billion by 2031.
Variety - The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031.
Deadline - Future gains in monetization may come from retail media and commerce rather than traditional revenue streams of advertising and subscription.
WHERE:
Deadline - The information was presented at the APOS conference.
WHEN:
Variety - The APOS 2026 conference took place on a Wednesday.
WHY:
Variety - The growth of the screen economy is characterized by structural reallocation rather than just headline growth.
HOW:
Deadline - The presentation discussed the shift in monetization strategies within the screen economy.
(UPDATED June 17, 2026 14:15 UTC)
Executives from Netflix, Prime Video, Disney, and Warner Bros. Discovery have highlighted that Asian intellectual property and local storytelling are now viewed as the streaming industry's most valuable global assets. This shift underscores the growing importance of diverse narratives in attracting audiences worldwide. As these companies continue to invest in unique content, the landscape of streaming is evolving rapidly.
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(UPDATED June 17, 2026 10:27 UTC)
Prime Video is expanding its ecosystem strategy to create a unified entertainment destination across the Asia-Pacific region. Gaurav Gandhi, who serves as the VP of APAC and ANZ at Prime Video, highlighted that this region is a powerful market for entertainment. This move reflects the company's commitment to enhancing its presence and offerings in a rapidly growing area of the world.
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(UPDATED June 17, 2026 06:46 UTC)
Vivek Couto, the CEO and executive director of Media Partners Asia, shared insights at the recent APOS 2026 conference, highlighting that the Asia-Pacific screen economy is set to grow from $179 billion in 2026 to $200 billion by 2031. The presentation emphasized that future gains in monetization may shift towards retail media and commerce, moving away from traditional revenue streams like advertising and subscriptions. This growth is characterized by a structural reallocation within the industry, rather than simply an increase in headline figures.