Spotify Launches Ticket Access for Superfans: Here's How it Works

WHO:

TechCrunch - Spotify is the organization launching the new ticket access system.

WHAT:

TechCrunch - Spotify is launching a system called "Reserved" that will hold two concert tickets for an artist's superfans before they go on sale to the public.

TechRadar - The new ticket priority tool is named "Reserved by Spotify."

WHERE:

TechCrunch - The ticket access system is applicable to concerts, though specific locations are not mentioned.

WHEN:

TechCrunch - The "Reserved" ticket sales system is now going live.

WHY:

TechRadar - The system aims to prioritize ticket access for superfans, though it raises questions about the criteria for determining who qualifies as a "bigger fan."

HOW:

TechCrunch - The "Reserved" system will hold tickets before they are available to the general public.

(UPDATED June 18, 2026 16:13 UTC)

Spotify is launching a new ticket access system called "Reserved," which will hold two concert tickets for an artist's superfans before they go on sale to the public. This ticket priority tool is designed to prioritize access for those superfans, although it raises questions about how eligibility will be determined. The "Reserved" ticket sales system is now going live, specifically for concerts, although no specific locations have been mentioned yet.