Hollister Teams up With Target for Back-to-college Revival
WHO:
Fast Company - Hollister is a brand under Abercrombie & Fitch Co.
CNBC - Corey Robinson is the chief product officer overseeing both Abercrombie and Hollister brands.
Fast Company - Fran Horowitz is the CEO of Abercrombie.
WHAT:
Fast Company - Hollister's comparable sales rose 19% in 2024 and 13% in 2025 year-over-year.
Fast Company - Hollister's sales fell 2% for the first quarter of 2026, according to the most recent earnings report.
CNBC - The back-to-college shopping market reached $88.8 billion last year, with spending per person at about $1,325.
CNBC - Spending on dorm or apartment furnishings reached $12.8 billion in 2025, second only to electronics or computer-related equipment.
Fast Company - The Hollister Collection includes categories such as bedding, accessories, and clothing, with bedding offered in twin/twin XL and full/queen sizes.
Fast Company - The collection features items like wearable throw blankets, study buddy pillows, and weighted plushes.
Fast Company - The collection draws on signature Hollister elements like ditsy florals, stripes, iconic logos, and the signature seagull motif.
Fast Company - Hollister is launching The Hollister Collection at Target, featuring nearly 60 items.
Fast Company - The product line includes bedding, accessories, and clothing.
Fast Company - Prices for bedding range from $34.95 to $64.95, accessories from $19.95 to $39.95, and clothing from $24.95 to $49.95.
CNBC - The collaboration aims to tap into the $88.8 billion back-to-college shopping market.
CNBC - Spending on dorm or apartment furnishings reached $12.8 billion in 2025.
WHERE:
Fast Company - The Hollister Collection will be available online, in most Target stores, and select Hollister locations.
WHEN:
Fast Company - The Hollister Collection is set to launch on June 28.
CNBC - Additional product releases are planned for the fall, holiday, and Spring 2027 shopping seasons.
WHY:
Fast Company - Fran Horowitz stated, “Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives and we’re thrilled to bring Hollister to that experience."
Fast Company - The collaboration is intended to reach Hollister’s younger audience and enhance their lifestyle offerings.
CNBC - Both companies are responding to declines in discretionary spending and waning consumer confidence.
HOW:
CNBC - The collaboration will last at least through next year, with product drops expected during the fall, holiday, and spring 2027 shopping seasons.
CNBC - Corey Robinson mentioned that the collaboration will last at least through next year with drops expected during the fall, holiday, and spring 2027 shopping seasons.
CNBC - Hollister and Target are collaborating to design the products, with Target handling manufacturing.
(UPDATED June 18, 2026 21:40 UTC)
Hollister's comparable sales saw impressive growth, rising 19% in 2024 and 13% in 2025, but the brand reported a decline of 2% in sales for the first quarter of 2026, according to their latest earnings report. Meanwhile, the back-to-college shopping market reached a staggering $88.8 billion last year, with an average spend of about $1,325 per person, and spending on dorm or apartment furnishings alone hit $12.8 billion in 2025. Looking ahead, a new collaboration will continue at least through next year, with product drops anticipated during the fall, holiday, and spring 2027 shopping seasons.
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(UPDATED June 18, 2026 19:47 UTC)
Hollister has launched a new collection that includes bedding, accessories, and clothing, featuring items like wearable throw blankets and study buddy pillows, all designed with the brand's signature elements such as ditsy florals and iconic logos. Fran Horowitz expressed excitement about enhancing the experience of shopping for college dorms and bedrooms, which she sees as a significant milestone for customers. This collaboration is set to continue at least through next year, with new product drops anticipated during the fall, holiday, and spring 2027 shopping seasons.
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(UPDATED June 18, 2026 18:05 UTC)
Hollister, a brand under Abercrombie & Fitch Co., is launching The Hollister Collection at Target on June 28, featuring nearly 60 items that include bedding, accessories, and clothing. The collaboration aims to tap into the $88.8 billion back-to-college shopping market, with prices for bedding ranging from $34.95 to $64.95 and clothing from $24.95 to $49.95, while also responding to declines in discretionary spending. The collection will be available online, in most Target stores, and select Hollister locations, with additional product releases planned for the fall, holiday, and Spring 2027 shopping seasons.