HBO Max Slashes Prices by 40% Before 'House of the Dragon' Return
WHO:
The Hollywood Reporter - HBO, Warner Bros. Discovery, David Zaslav
WHAT:
The Hollywood Reporter - HBO Max has topped 140 million subscribers, with an estimate to reach 150 million by the end of the year.
The Hollywood Reporter - David Zaslav stated, "We are seeing healthy acceleration and subscriber-related revenue growth, which we expect will pick up real pace in Q2 and through the rest of the year."
The Hollywood Reporter - HBO has discounted its subscription price by 40 percent.
The Hollywood Reporter - The sale applies to all three HBO streaming tiers: basic with ads, standard, and premium.
The Hollywood Reporter - The current average score for House of the Dragon season three on Rotten Tomatoes is 97 percent from critics.
Collider - HBO Max is now one of the cheapest streaming services available.
WHERE:
The Hollywood Reporter - HBO Max is a streaming service available online.
WHEN:
The Hollywood Reporter - The sale is valid through July 15.
The Hollywood Reporter - House of the Dragon season three premieres on a Sunday.
WHY:
The Hollywood Reporter - The price cut is in anticipation of the return of House of the Dragon for season three and the upcoming Harry Potter content in December.
HOW:
The Hollywood Reporter - Customers must purchase an annual plan to take advantage of the discounted price, paying for 12 months in advance.
(UPDATED June 18, 2026 21:42 UTC)
HBO Max has surpassed 140 million subscribers and is projected to reach 150 million by the end of the year. David Zaslav noted that the platform is experiencing healthy acceleration in subscriber growth and related revenue, which he anticipates will gain momentum in the second quarter and continue throughout the year. This positive trend highlights the streaming service's strong performance in a competitive market.
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(UPDATED June 18, 2026 19:49 UTC)
HBO has announced a significant 40 percent discount on its subscription prices across all three streaming tiers, including basic with ads, standard, and premium, valid through July 15. This price cut comes as the network prepares for the highly anticipated premiere of House of the Dragon season three, which has received an impressive average score of 97 percent from critics on Rotten Tomatoes. To take advantage of this offer, customers will need to purchase an annual plan, paying for 12 months in advance, making HBO Max one of the most affordable streaming services available.