Penske Media Takes Over Vox Media, Forms Digital Publishing Titan

WHO:

Billboard - Penske Media Corporation (PMC) acquired Vox Media.

Variety - Ryan Pauley joins PMC as President of PMX Global.

Variety - Jay Penske is the chairman and CEO of PMC.

Variety - Craig Perreault is the president of PMC.

Variety - Tom Finn is the executive VP of strategy and operations at PMC.

Variety - Ken Delalcazar is the executive VP of finance at PMC.

WHAT:

Billboard - PMC has acquired the Vox Media portfolio, creating the world’s largest digital media publisher.

Variety - The Vox Media portfolio includes brands such as Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist.

Variety - PMC's acquisition includes Vox Media’s premium ad marketplace Concert and the first-party data platform Forte.

Variety - PMC produces more than 300 live events per year.

WHERE:

Variety - Ryan Pauley will be based in New York.

WHEN:

Variety - The deal follows the sale last month of New York magazine, Vox.com, and the Vox Media Podcast Network to James Murdoch’s Lupa Systems for a reported price tag of more than $300 million.

WHY:

Variety - The acquisition aims to create a formidable digital content platform spanning various sectors including entertainment, music, sports, technology, fashion, beauty, food, art, and luxury.

Variety - Jay Penske expressed pride in welcoming the Vox Media team and brands to PMC, highlighting admiration for their unique brands and companies.

HOW:

Variety - PMC created a subsidiary, PMX, to house its publishing portfolio, which will operate autonomously under the PMX umbrella.

(UPDATED June 18, 2026 19:52 UTC)

Penske Media Corporation has acquired Vox Media, making it the world’s largest digital media publisher and bringing popular brands like Eater, The Verge, and SB Nation under its umbrella. As part of this transition, Ryan Pauley will join PMC as President of PMX Global, which will operate autonomously to manage the publishing portfolio. Jay Penske expressed pride in welcoming the Vox Media team and highlighted the acquisition's goal of creating a powerful digital content platform across various sectors, including entertainment, technology, and food.