Target Welcomes New Teen Brand Amid Walmart's Summer Deals

WHO:

NBC 5 Chicago - Hollister, a division of Abercrombie & Fitch Co., is launching a new collection at Target.

NBC 5 Chicago - Fran Horowitz is the chief executive officer of Abercrombie & Fitch Co.

NBC 5 Chicago - Corey Robinson is the chief product officer of Abercrombie & Fitch Co.

WHAT:

NBC 5 Chicago - The new line marks the brand's debut into home and decor items.

NBC 5 Chicago - The new collection is called "The Hollister Collection at Target" and will include nearly 60 items.

NBC 5 Chicago - The collection will feature apparel, decor, and bedding, focusing on items for college dorm rooms and back-to-school.

NBC 5 Chicago - Prices for items in the collection will start at $19.95.

NBC 5 Chicago - The collection will include twin and queen comforters, sheets, throw blankets, weighted plushies, pillows, fleece tops and bottoms, men's sleep pants, and women's sleep shorts.

WHERE:

NBC 5 Chicago - The collection will be available on both Hollister and Target's websites and in most Target stores, as well as in select Hollister stores.

WHEN:

NBC 5 Chicago - The collection will be available starting June 28.

NBC 5 Chicago - New products will be released ahead of the holiday season and in the spring of 2027.

WHY:

NBC 5 Chicago - The collaboration aims to enhance the shopping experience for customers preparing for college dorm rooms and bedrooms, reflecting their evolving lifestyle needs.

HOW:

NBC 5 Chicago - The collection draws on signature Hollister elements like ditsy florals, stripes, iconic logos, and the signature seagull motif, with a cohesive color, print, and pattern design.

(UPDATED June 19, 2026 23:19 UTC)

NBC 5 Chicago reports that a well-known brand is making its debut in the home and decor market. This new line is set to offer a variety of products aimed at enhancing living spaces. Fans of the brand can look forward to exploring these fresh offerings soon.

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(UPDATED June 19, 2026 14:17 UTC)

Hollister, a division of Abercrombie & Fitch Co., is set to launch "The Hollister Collection at Target," featuring nearly 60 items designed for college dorm rooms and back-to-school needs, with prices starting at $19.95. The collection will include a variety of products such as comforters, sheets, throw blankets, and sleepwear, and will be available on both Hollister and Target's websites, as well as in most Target stores beginning June 28. This collaboration aims to enhance the shopping experience for customers by reflecting their evolving lifestyle needs, drawing on signature Hollister elements like ditsy florals and iconic logos.