Could Snap's $2,195 Smart Glasses Revolutionize Tech?

WHO:

NPR - Snap, the company behind Snapchat, is launching new augmented reality glasses called Specs.

NPR - Joanna Stern, a tech journalist and editor-in-chief of the New Things newsletter, commented on the technology.

WHAT:

Seeking Alpha - Snap's augmented reality glasses, Specs, are priced at $2,195, which is more than three times the cost of competing devices in the wearables market.

NPR - Snap's new augmented reality glasses, Specs, will cost $2,195.

NPR - The glasses can display maps, notifications, games, and AI-powered assistance.

NPR - Companies including Meta, Apple, and Google are investing heavily in augmented reality technology.

WHERE:

NPR - The glasses are being launched by Snap, a company based in the tech industry.

WHEN:

NPR - The new augmented reality glasses were officially launched this week.

WHY:

NPR - The tech industry is looking beyond smartphones, with many companies believing that augmented reality glasses could be the future of computing.

HOW:

NPR - The Specs glasses project digital information directly into a user's field of vision.

(UPDATED June 20, 2026 01:41 UTC)

Snap has launched its new augmented reality glasses, called Specs, with a price tag of $2,195. This cost is more than three times higher than that of competing devices in the wearables market. The ambitious pricing reflects Snap's commitment to innovation in the AR space.

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(UPDATED June 19, 2026 23:21 UTC)

Snap has officially launched its new augmented reality glasses called Specs, which are priced at $2,195. These innovative glasses can display maps, notifications, games, and even AI-powered assistance, marking a significant step as the tech industry explores the future of computing beyond smartphones. Joanna Stern, a tech journalist and editor-in-chief of the New Things newsletter, highlighted the growing investment in augmented reality technology from major companies like Meta, Apple, and Google.