Google Allocates $75 Million to A24 for AI Film Innovation
WHO:
Variety - A24, Google, DeepMind, Scott Belsky (A24 partner), Eli Collins (vice president of product for DeepMind)
Reddit Movies - A24, Google, Timothée Chalamet, Kane Parsons
WHAT:
The Hollywood Reporter - A24 is already prototyping a storyboard tool as part of its collaboration with Google DeepMind.
The Hollywood Reporter - Scott Belsky stated, “These workflows are TBD, but excited for our Labs team to work w/ DeepMind team in this research partnership. Shared curiosities, and asking the right questions, lead us to the better way.”
The Hollywood Reporter - Martin Scorsese announced that he was also developing a storyboard tool, indicating a trend in the industry.
The Hollywood Reporter - A24 is prototyping a storyboard tool as part of its collaboration with Google DeepMind.
The Hollywood Reporter - Scott Belsky stated, “There are better uses of storytelling tech to discover, ones that preserve creative control and support creative risk-taking.”
The Hollywood Reporter - Kane Parsons’ film "Backrooms" was released last month, marking A24's biggest theatrical success in its history.
The Hollywood Reporter - Kane Parsons expressed criticism of AI, stating, “If I could snap my fingers and make generative AI disappear forever, I probably would. Creatively, I get no enjoyment from using those tools. It defeats the purpose entirely for me.”
Reddit Movies - A24 recently released the films “Backrooms” and “Marty Supreme.”
Reddit Movies - Eli Collins, a vice president of product for DeepMind, stated, “We believe breakthroughs happen when you get technology into the hands of the best minds in the field.”
Variety - Google is investing approximately $75 million in A24 as part of an AI research partnership.
Reddit Movies - The partnership aims to develop new AI-powered tools for movie production and distribution.
Techmeme - The investment amount is roughly equal to Thrive Capital's investment in 2024.
WHERE:
Reddit Movies - A24 is an independent movie studio based in the United States.
WHY:
The Hollywood Reporter - The partnership aims to allow for more customized outputs in filmmaking, contrasting with current generalized AI models.
Reddit Movies - Scott Belsky stated that developers have pushed AI to make movies faster and cheaper, which does not appeal to filmmakers. He emphasized the need for better uses of AI that preserve creative control and support risk-taking.
HOW:
Reddit Movies - The partnership aims to include A24’s roster of artists in the development of new AI tools.
Reddit Movies - The partnership is a multiyear, nonexclusive deal that does not grant Google access to A24's data, including its film and television library.
Reddit Movies - The collaboration aims to utilize AI to ease the technical processes of production and distribution rather than using generative AI to create content.
(UPDATED June 22, 2026 21:44 UTC)
A24 is teaming up with Google DeepMind to prototype a new storyboard tool, aiming to enhance customization in filmmaking. Scott Belsky expressed enthusiasm for the collaboration, noting that the workflows are still to be determined but emphasizing the importance of shared curiosities in their research partnership. Meanwhile, Martin Scorsese has also announced his own development of a storyboard tool, highlighting a growing trend in the industry.
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(UPDATED June 22, 2026 20:03 UTC)
A24 is currently working on a storyboard tool in collaboration with Google DeepMind, aiming to enhance storytelling technology while preserving creative control. Scott Belsky emphasized the importance of using this technology to support creative risk-taking, while Kane Parsons, whose film "Backrooms" recently became A24's biggest theatrical success, voiced strong criticism of AI, stating he would prefer it to disappear entirely. Parsons expressed that using generative AI takes away from the creative enjoyment of filmmaking, fundamentally undermining the purpose of the art.
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(UPDATED June 22, 2026 18:23 UTC)
A24 has just released two new films, “Backrooms” and “Marty Supreme.” In a recent statement, Eli Collins, a vice president of product for DeepMind, emphasized the importance of empowering top talent in the field by stating, “We believe breakthroughs happen when you get technology into the hands of the best minds in the field.” This partnership aims to involve A24’s talented roster of artists in the development of innovative AI tools.
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(UPDATED June 22, 2026 16:27 UTC)
Google is set to invest approximately $75 million in A24 as part of a multiyear AI research partnership aimed at developing new tools for movie production and distribution. This collaboration, which does not grant Google access to A24's data, seeks to enhance the technical processes involved in filmmaking while preserving creative control for filmmakers. Scott Belsky, a partner at A24, highlighted the importance of finding better applications for AI that support risk-taking in the industry, rather than simply making movies faster and cheaper.