Instagram Launches TV App on Samsung Tvs, Expands Streaming Options
WHO:
Engadget - Instagram is the organization launching the TV app.
TechCrunch - Instagram is targeting streaming services like Netflix and Amazon Prime Video.
WHAT:
Deadline - Instagram for TV will now join Amazon Fire and Google TVs on Samsung TVs nationwide.
Deadline - Instagram Stories and channels tailored to creators and topics that match viewers' interests are now available on Samsung Smart TVs.
Engadget - Instagram's TV app is now available on Samsung TVs in the US.
Engadget - The TV app launched for Amazon Fire TV devices six months prior to its release on Samsung TVs.
TechCrunch - Instagram aims to provide longer-form, episodic, and live formats through its TV app.
WHERE:
Engadget - The TV app is available on Samsung TVs in the US.
WHEN:
Engadget - The TV app launched for Amazon Fire TV devices six months before its availability on Samsung TVs.
WHY:
TechCrunch - Instagram is expanding its streaming options to compete with established streaming services.
HOW:
Techmeme - Instagram is testing horizontal video on Instagram for TV and plans to experiment with time-honored video formats with its creators.
Techmeme - Instagram is testing horizontal video on Instagram for TV and plans to experiment with longer-form storytelling and episodic series.
TechCrunch - Instagram is developing its TV app to include longer-form content and live formats.
(UPDATED June 22, 2026 21:44 UTC)
Instagram for TV is set to join Amazon Fire and Google TVs on Samsung TVs nationwide. The platform is currently testing horizontal video and plans to experiment with traditional video formats in collaboration with its creators. This move marks a significant expansion for Instagram as it enhances its offerings in the streaming space.
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(UPDATED June 22, 2026 18:22 UTC)
Instagram has launched Stories and channels designed for creators and topics that align with viewers' interests on Samsung Smart TVs. In addition, the platform is currently testing horizontal video for TV and has plans to explore longer-form storytelling and episodic series. This move aims to enhance the viewing experience for users engaging with content on larger screens.
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(UPDATED June 22, 2026 16:29 UTC)
Instagram has officially launched its new TV app, now available on Samsung TVs in the US, as part of its strategy to compete with major streaming services like Netflix and Amazon Prime Video. This app, which aims to provide longer-form, episodic, and live content, was initially released for Amazon Fire TV devices six months earlier. With this move, Instagram is expanding its streaming options to attract a wider audience and enhance its platform.