Meta Launches Affordable AI Smart Glasses With Kylie Jenner
WHO:
CNN - Meta, led by Chief Technology Officer Andrew Bosworth, announced the new line of AI glasses.
CNN - Kylie Jenner collaborated on the design of one of the glasses models.
WHAT:
Techmeme - Meta's Starfire glasses have the same camera, microphones, and chatbot as the Ray-Bans.
Techmeme - Meta executives stated that dropping the Ray-Ban branding helps keep the price down for the new glasses.
CNN - The average selling price of smart glasses is expected to drop from $376 in 2026 to $229 by 2030.
CNN - Meta CEO Mark Zuckerberg reported that the number of people using its glasses daily has tripled year-over-year.
CNN - Google and Samsung are collaborating on a new pair of AI glasses launching later this year with similar functionality.
CNN - OpenAI is also developing a hardware product related to smart glasses.
Wired - Meta's Starfire glasses with Kylie Jenner include a tiny gemstone on the lens, a metal nose pad to prevent absorbing makeup, and an AI version of Kylie's voice.
Meta Newsroom - Meta Glasses are available in 26 styles across a range of colors.
Bloomberg - Meta is considering camera-free models in the future.
CNN - Meta launched three styles of AI smart glasses: Meta Adventurer, Meta Fury, and Meta Glasses by Kylie.
CNN - The new Meta Glasses will start at $299, while the Starfire model, co-designed with Kylie Jenner, is priced at $399.
CNN - The glasses include features such as music playback, language translation, and the ability to answer questions about surroundings.
CNN - Meta claims its new Muse Spark AI model enhances the glasses' ability to extract details from photos and remember personal preferences.
CNN - Shipments of smart glasses surged by 167% in the first quarter of 2026 compared to the same period in 2025.
CNN - Meta holds a 69.2% market share in the smart glasses space.
WHERE:
CNN - The glasses are designed in-house by Meta, which previously partnered with EssilorLuxottica for co-branded models.
WHEN:
CNN - The new AI glasses will launch with Muse Spark, while previous models will receive the new AI through a software update.
WHY:
CNN - Meta aims to provide consumers with more options by offering in-house frames that are less expensive than previous co-branded models.
CNN - Meta aims to reach a broader market by offering a more affordable price point for its smart glasses.
CNN - The company is under pressure to prove that its significant investments in AI will yield successful products.
HOW:
CNN - The new glasses can estimate the number of calories in food, translate languages, and provide nearby recommendations by capturing images with the glasses’ cameras.
CNN - The glasses utilize cameras and microphones to interact with users and provide information based on their environment.
CNN - The glasses feature an LED light that indicates when recording is taking place to address privacy concerns.
(UPDATED June 23, 2026 19:35 UTC)
Meta has unveiled its new Starfire glasses, which feature the same camera, microphones, and chatbot technology as the popular Ray-Bans, but without the branding to help keep costs down. Meanwhile, the average selling price of smart glasses is projected to decrease significantly from $376 in 2026 to $229 by 2030, as Meta CEO Mark Zuckerberg noted a tripling in daily users of their glasses year-over-year. In the competitive landscape, Google and Samsung are set to launch a new pair of AI glasses later this year, while OpenAI is also working on its own hardware product in the smart glasses arena.
--
(UPDATED June 23, 2026 15:51 UTC)
Meta has just unveiled its new Starfire glasses in collaboration with Kylie Jenner, featuring a tiny gemstone on the lens and a metal nose pad designed to prevent makeup absorption, along with an AI version of Kylie's voice. The glasses come in 26 styles and colors, providing consumers with more affordable in-house options compared to previous co-branded models, and they can even estimate calories in food, translate languages, and offer nearby recommendations through their built-in cameras. Looking ahead, Meta is also considering the development of camera-free models to expand their product lineup.
--
(UPDATED June 23, 2026 13:51 UTC)
Meta has officially launched a new line of AI smart glasses, including three styles: the Meta Adventurer, Meta Fury, and the Meta Glasses by Kylie, which was co-designed with Kylie Jenner. The starting price for the new Meta Glasses is $299, while the Starfire model will retail for $399, and these glasses come equipped with features like music playback, language translation, and enhanced photo detail extraction through the new Muse Spark AI model. With a significant 167% surge in shipments of smart glasses in the first quarter of 2026 compared to the previous year, Meta holds a commanding 69.2% market share in this growing sector.