Modell's Revives Brand With Knicks Gear Amid Retail Comeback

WHO:

Inc - Mitchell Modell is the former owner of Modell's sporting goods store.

WHAT:

Inc - Modell's has launched a new sports merchandise e-commerce site.

NY Post - Modell's plans to open brick-and-mortar stores by the end of the decade.

WHERE:

Inc - The new e-commerce site is focused on sports merchandise, including Knicks gear.

WHEN:

NY Post - Modell's aims to open brick-and-mortar stores by the end of the decade.

WHY:

Inc - A massive shortage of Knicks gear inspired the comeback of Modell's.

HOW:

NY Post - The comeback includes the launch of an online store as a first step.

(UPDATED June 23, 2026 19:44 UTC)

Mitchell Modell, the owner of Modell's sporting goods store, has announced the launch of a new e-commerce site dedicated to sports merchandise, including popular Knicks gear. This online venture marks the first step in Modell's comeback, which also includes plans to open brick-and-mortar stores by the end of the decade. The decision to revive the brand comes in response to a significant shortage of Knicks gear, highlighting the demand for their products.