Ludovic Attal of Amazon MGM Takes Helm at Sipur Studio

WHO:

Deadline - Ludovic Attal has been appointed as President of Sipur.

Variety - Ludovic Attal previously held a role in brand partnerships at Amazon MGM Studios.

Variety - Sipur was co-founded by Emilio Schenker and Gideon Tadmor.

Deadline - Michael Peter Schmidt was a co-founder of Red Arrow Studios and the previous president of Sipur.

WHAT:

Deadline - Ludovic Attal has exited his role at Amazon MGM Studios to take on the presidency at Sipur.

Variety - Attal's appointment is part of a series of senior hires at Sipur, including Deborah Kaufmann as chief of global content.

WHERE:

Deadline - Sipur is located in Israel.

WHEN:

Variety - Deborah Kaufmann was appointed as chief of global content in February.

WHY:

Deadline - The appointment of Attal follows the death of Michael Peter Schmidt, indicating a need for new leadership at Sipur.

HOW:

Variety - Attal will work alongside Sipur co-founders Emilio Schenker and Gideon Tadmor in his new role.

(UPDATED June 24, 2026 15:55 UTC)

Ludovic Attal has been appointed as the new president of Sipur, stepping into the role after leaving his position in brand partnerships at Amazon MGM Studios. His appointment comes in the wake of the passing of Michael Peter Schmidt, the previous president and co-founder of Red Arrow Studios, and is part of a broader effort to bring in new leadership, which also includes Deborah Kaufmann as chief of global content. Attal will collaborate with Sipur's co-founders, Emilio Schenker and Gideon Tadmor, as he takes on this significant role at the company based in Israel.