July 4Th Picnic Prices Skyrocket: Deli Meats Hit $120 a Pound

WHO:

NY Post - Red Horse Market is the business involved in the price increase of deli meats.

Fox News - Red Horse Market is located in East Hampton.

WHAT:

NY Post - Deli meats, specifically lobster salad, have seen a price increase to $120 per pound.

Fox News - The price of lobster salad at Red Horse Market is now $129.99 per pound, which is an increase of nearly 8% from the previous price of $120.

WHERE:

Fox News - The location of Red Horse Market is East Hampton.

WHEN:

Fox News - The price of $120 for lobster salad first went viral in 2024.

WHY:

NY Post - The article implies that inflation is a contributing factor to the price increase of picnic food items.

HOW:

Fox News - The price increase of lobster salad is attributed to market conditions, as indicated by the nearly 8% rise from the previous price.

(UPDATED June 24, 2026 17:45 UTC)

Red Horse Market, located in East Hampton, has recently raised the price of its lobster salad to $129.99 per pound, marking an increase of nearly 8% from its previous price of $120. This price hike follows a viral moment in 2024 when the original price of $120 first caught public attention, and it appears that inflation is playing a role in the rising costs of picnic food items. Market conditions have been cited as a contributing factor to this increase, reflecting broader trends affecting deli meats.