Industry Voices Unite Against AI Use of Child Actors' Voices

WHO:

Deadline - Hasbro acquired the Peppa Pig brand in 2019.

Variety - Nearly 1,000 actors, talent agents, parents, and others signed an open letter.

Deadline - Hasbro is the company behind the "Peppa Pig" series.

WHAT:

CNET - A group representing child actors is criticizing contracts that would allow AI to reuse a child's voice.

Variety - The open letter condemns contract clauses that require child actors to sign over their voices for AI use.

Deadline - Hasbro is asking child actors on "Peppa Pig" to sign over their voices to be used by artificial intelligence.

WHERE:

Deadline - The controversy involves the animated series "Peppa Pig," which is produced by Hasbro.

WHY:

Variety - The letter expresses concern over the implications of using child actors' voices for AI, highlighting the potential exploitation of young performers.

Variety - The letter expresses concern over the implications of using child actors' voices for AI, highlighting the potential exploitation of young performers.

HOW:

Variety - The open letter was organized by the Agents for Young Performers Association.

(UPDATED June 25, 2026 21:30 UTC)

Hasbro, which acquired the Peppa Pig brand in 2019, is now facing scrutiny as a group representing child actors criticizes contracts that would permit the reuse of a child's voice by AI. The letter from the group raises serious concerns about the implications of such practices, emphasizing the potential exploitation of young performers in the industry. This ongoing debate highlights the need for careful consideration of how technology intersects with the rights and protections of child actors.

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(UPDATED June 25, 2026 15:59 UTC)

Nearly 1,000 actors, talent agents, parents, and others have signed an open letter organized by the Agents for Young Performers Association, condemning contract clauses that require child actors to sign over their voices for artificial intelligence use. The controversy centers around Hasbro's animated series "Peppa Pig," where the company is reportedly asking child actors to agree to these terms. The letter raises serious concerns about the potential exploitation of young performers in the growing landscape of AI technology.