Xbox Announces Significant Price Increase for Consoles

WHO:

Variety - Xbox, a Microsoft-owned company, is involved in the price increase announcement.

Techmeme - Kenneth Shepard from Kotaku reported on the price increase.

WHAT:

TechRadar - The Xbox Series S 512GB will now cost $500, while the Xbox Series S 1TB will rise to $600.

TechRadar - The Xbox Series X 1TB Digital will increase to $750, and the Xbox Series X 1TB Disc will now be priced at $800.

CNBC - The entry-level Xbox Series X will now start at about $750.

CNBC - Microsoft shares fell 3.5% on the day of the announcement, while Apple's stock dropped 6.1%.

CNET - Microsoft has announced that this is the third price hike for Xbox consoles since May of last year.

CNBC - Microsoft stated that "memory manufacturers such as Micron and SK Hynix have a limited capacity, and they are prioritizing high-bandwidth memory for artificial intelligence infrastructure."

Forbes - The Xbox Series X 1TB Disc will now cost $800, an increase from the previous price of $650.

Forbes - The Xbox Series S 512GB will increase from $400 to $500, and the Xbox Series S 1TB will rise from $450 to $600.

Forbes - The Xbox Series X 1TB Digital will increase from $600 to $750, and the Xbox Series X 1TB Disc will rise from $650 to $800.

Forbes - The 2TB Xbox Series X has been discontinued entirely.

CNBC - Starting August 1, Xbox Series S consoles containing 512GB of storage will increase by $100 to about $500.

CNBC - Models with 1TB will increase by $150 more.

CNBC - Microsoft stated, "Last October, we increased XBOX console price by $20-$70 in the U.S."

CNBC - Microsoft shares fell 3.5% on the day of the announcement.

CNBC - Apple's stock dropped 6.1% on the same day.

CNBC - The entry-level Xbox Series X will now start at about $750.

CNBC - Microsoft stated that "console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027."

CNBC - Microsoft noted that the 2TB Xbox Series X, introduced in 2024, will no longer be available.

Variety - Xbox has discontinued the 2 TB model of its consoles.

Variety - Xbox is hiking the prices of its X and S gaming consoles by more than $100 across models.

Techmeme - The price of Xbox consoles will increase on August 1 by $100 for 512GB models and $150 for 1TB models.

Techmeme - This is the third price increase since 2025.

Screen Rant - A major price hike has been officially announced for all Xbox consoles.

TechRadar - Prices are rising by at least $100, and up to $150 depending on the version.

WHEN:

CNBC - The price increase will take effect on August 1.

Techmeme - The price increase will take effect on August 1.

WHY:

CNBC - Microsoft stated that "console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027."

CNBC - Microsoft explained that "the entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles."

CNBC - Microsoft stated that "the entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles."

TechRadar - The price increase is occurring just before the launch of GTA VI.

Variety - The price increase comes as Xbox is undergoing a significant round of layoffs under new management.

HOW:

Techmeme - Microsoft is introducing a ‘Buy Now, Pay Later’ option alongside the price increase.

Forbes - Xbox CEO Asha Sharma indicated that storage and memory prices have increased 5x from two years ago.

Techmeme - Microsoft is introducing a ‘Buy Now, Pay Later’ option alongside the price increase.

(UPDATED June 26, 2026 17:29 UTC)

Microsoft has announced a significant price increase for its Xbox consoles, with the Xbox Series S 512GB now costing $500, the 1TB version rising to $600, and the Xbox Series X 1TB Digital and Disc models priced at $750 and $800, respectively, effective August 1. The company cited a dramatic rise in console storage and memory prices, which have surged by more than 2.5 times and are expected to double again by the fall of 2027. In response to these changes, Microsoft is also introducing a 'Buy Now, Pay Later' option to help consumers manage the higher costs.

(UPDATED June 26, 2026 13:37 UTC)

Microsoft has announced a price increase for the Xbox Series X 1TB Disc, raising the cost from $650 to $800, marking the third hike since May of last year. The company explained that the ongoing components crisis in the consumer electronics industry is particularly affecting consoles, as memory manufacturers like Micron and SK Hynix prioritize high-bandwidth memory for artificial intelligence infrastructure. To help customers manage the new pricing, Microsoft is also introducing a 'Buy Now, Pay Later' option.

(UPDATED June 26, 2026 11:52 UTC)

Microsoft has announced significant price increases for its Xbox consoles, with the Xbox Series S 512GB rising from $400 to $500 and the 1TB version going from $450 to $600. Additionally, the Xbox Series X 1TB Digital will now cost $750, up from $600, while the 1TB Disc version will jump from $650 to $800, and the 2TB Xbox Series X has been discontinued altogether. This price hike is attributed to a components crisis impacting the entire consumer electronics industry, with Xbox CEO Asha Sharma noting that storage and memory prices have surged five times over the past two years.

(UPDATED June 26, 2026 01:41 UTC)

Starting August 1, Xbox Series S consoles with 512GB of storage will see a price increase of $100, bringing the total to about $500, while models with 1TB will rise by $150. Microsoft noted that they had previously raised Xbox console prices by $20 to $70 in the U.S. last October, and following this announcement, Microsoft shares fell by 3.5%, with Apple’s stock also dropping by 6.1%.

(UPDATED June 25, 2026 23:22 UTC)

Microsoft has announced that the entry-level Xbox Series X will now start at around $750. The company also revealed that console storage and memory prices have surged by more than two and a half times, with expectations for another doubling by the fall of 2027. Additionally, the 2TB Xbox Series X, which was introduced in 2024, will no longer be available.

(UPDATED June 25, 2026 21:28 UTC)

Xbox has officially discontinued the 2 TB model of its consoles, a move that comes just ahead of the highly anticipated launch of GTA VI. This decision is part of a broader strategy that includes a price increase for their products. As gamers gear up for the release, the changes in console offerings may impact their purchasing decisions.

(UPDATED June 25, 2026 19:39 UTC)

Xbox, a Microsoft-owned company, has announced a significant price increase for its X and S gaming consoles, with prices rising by more than $100 across all models. Starting August 1, the cost of the 512GB models will go up by $100, while the 1TB models will see an increase of $150, marking the third price hike since 2025. In addition to the price adjustments, Microsoft will introduce a 'Buy Now, Pay Later' option as the company navigates a major round of layoffs under new management.