Tattoo Parlor Stands Firm on Controversial Anti-military Discount

WHO:

NY Post - The tattoo shop is founded by Brady Martinson.

Fox News - The tattoo shop is called Revival Tattoo Collective.

WHAT:

Fox News - Revival Tattoo Collective is offering a 20% discount to customers who can prove they are not in the military or law enforcement.

Fox News - The shop previously went viral for refusing service to active-duty military members and veterans.

Fox News - A Facebook post from the shop stated, "if you are ex-military or currently serving, just don’t come to the shop. You will be turned away."

WHERE:

NY Post - The tattoo shop is located in Largo, Florida.

WHEN:

Fox News - The controversial post about refusing service to military members was made on June 23.

WHY:

Fox News - The shop's Facebook post indicated that the discount is "just giving back to people who aren’t hateful like yourselves, and can see things for what it is."

HOW:

Fox News - Customers must provide proof of not being in the military or law enforcement to receive the discount.

(UPDATED June 29, 2026 23:24 UTC)

Revival Tattoo Collective, a new tattoo shop founded by Brady Martinson in Largo, Florida, is making headlines for offering a 20% discount to customers who can prove they are not in the military or law enforcement. This controversial policy follows a Facebook post from the shop stating that they would refuse service to active-duty military members and veterans, which went viral on June 23. Customers looking to take advantage of the discount must provide proof of their non-military status, as the shop aims to cater to those they believe are more aligned with their values.